Global News and Digital Insights
for the Consumer Goods Industry

March 4, 2022

U.S. Consumers demand a frictionless payment method for e-commerce

The number of U.S. consumers using mobile payment is expected to grow up to 125.0 million by 2025, which is why consumers demand a more frictionless payment method for e-commerce. Retailers plan to eliminate the friction by offering multiple payment methods, including buy now pay later BNPL service provided by Affirm, Klarna, and AfterPay. As per the report from PayPal and PYMNTS, 41.8% of consumers opt for BNPL due to its interest rates and clear fees as compared to the 11.2% of credit card users. Another way of reducing the friction is to target the false declines that 28% of the consumers experience while checking out, according to Sapio Research and ClearSale study. Read more from Businessinsider

Outdoor dining: health, safety, and an enlivening experience

Yelp, an online review site for restaurants, revealed that 18,000 restaurants in America have set up an outdoor dining facility for consumers since the pandemic. The data shows that now the total number of outdoor dining restaurants has reached 26,000, as compared to the 8,000 restaurants in 2020. In 2022, the search rate for outdoor restaurants has grown by 292% as consumers feel comfortable and refreshed in an outdoor space.  The national restaurant association revealed that 90% of restaurants faced less customer demand for indoor dining due to the omicron variant. Read more from Restaurantdive

Launch of Sustainable sneakers: A dream come true for sustenance conscious sneaker lovers

Finland-based sustainable trainer producer, Rens, rolled out its sustainable sneakers made of recycled plastic and coffee waste. Rens was launched on Kickstarter initially and drove a successful campaign in Finland. In the crowdfunding campaign organized at Nordics, the start-up managed to generate €500,000 from 5000 consumers, belonging from 100 different countries. The firm aims to transform the concept of trash and waste materials, including coffee, bamboo, and pineapple skin, by utilizing them to manufacture useful products. Rens is determined to become the world’s leading sustainable brand, promoting a trash-less society. Read more from Inews

U.S. Consumers demand a frictionless payment method for e-commerce

The number of U.S. consumers using mobile payment is expected to grow up to 125.0 million by 2025, which is why consumers demand a more frictionless payment method for e-commerce. Retailers plan to eliminate the friction by offering multiple payment methods, including buy now pay later BNPL service provided by Affirm, Klarna, and AfterPay. As per the report from PayPal and PYMNTS, 41.8% of consumers opt for BNPL due to its interest rates and clear fees as compared to the 11.2% of credit card users. Another way of reducing the friction is to target the false declines that 28% of the consumers experience while checking out, according to Sapio Research and ClearSale study. Read more from Businessinsider

Outdoor dining: health, safety, and an enlivening experience

Yelp, an online review site for restaurants, revealed that 18,000 restaurants in America have set up an outdoor dining facility for consumers since the pandemic. The data shows that now the total number of outdoor dining restaurants has reached 26,000, as compared to the 8,000 restaurants in 2020. In 2022, the search rate for outdoor restaurants has grown by 292% as consumers feel comfortable and refreshed in an outdoor space.  The national restaurant association revealed that 90% of restaurants faced less customer demand for indoor dining due to the omicron variant. Read more from Restaurantdive

Launch of Sustainable sneakers: A dream come true for sustenance conscious sneaker lovers

Finland-based sustainable trainer producer, Rens, rolled out its sustainable sneakers made of recycled plastic and coffee waste. Rens was launched on Kickstarter initially and drove a successful campaign in Finland. In the crowdfunding campaign organized at Nordics, the start-up managed to generate €500,000 from 5000 consumers, belonging from 100 different countries. The firm aims to transform the concept of trash and waste materials, including coffee, bamboo, and pineapple skin, by utilizing them to manufacture useful products. Rens is determined to become the world’s leading sustainable brand, promoting a trash-less society. Read more from Inews