March 23, 2022 | ConsumerGeniuses Blog

Nestlé expanded its Garden Gourmet portfolio by producing vegan food in Serbia

ConsumerGeniuses March 23, 2022

Nestlé has started to construct a new factory in the Belgrade municipality of Surcin to produce Plant-Based Eat Solutions (PBMS). The newly established factory will produce four types of vegan foods like steak, breast, medallions, and fillets under Nestlé’s Garden Gourmet portfolio that offers vegan food varieties to consumers. Marjana Davidovic, the country manager of Nestlé’s Adriatic Hub South claimed that Nestlé’s new vegan line would use locally sourced raw materials like soy. Plus, the facility would export goods to the Netherlands, U.K, France, Italy, Spain, and Germany. Read more from Esmmagazine

Chick-fil-A transforms its cooking oil into transportation fuel to boost sustainable practices

ConsumerGeniuses March 23, 2022

Darling Ingredients Inc. is the world’s sustainability giant that turns food waste into sustainable products and renewable energy producers. Chick-fil-A Inc. has collaborated with Darling Ingredients, which would help the fast-food restaurant transform its cooking oil into cleaner-burning renewable transportation fuel. The service brand of Darling Ingredients, DAR PRO Solutions, would collect used cooking oil from Chick-fil-A’s US and Canadian restaurants. Read more from Waste360

Crowded emails: DTC brands need to adopt a whimsical approach to shine

ConsumerGeniuses March 23, 2022

DTC brands are diversifying their advertising strategies and trying their best to rely less on Facebook, Instagram, or TikTok. However, the channels they use to advertise are becoming crowded over time, forcing brands to shine and stand out among crowded emails and podcasts. A DTC bedding and lifestyle brand, Parachute, has adopted a whimsical approach to stand out among the traditional literal emails. In the future, the brand aims to promote its products by telling compelling stories to which consumers can relate. Read more from Idealmarketingforum

L’Oréal’s insight: The future of beauty packaging is bio-based and carbon-captured

ConsumerGeniuses March 23, 2022

L’Oréal’s global director of sustainable packaging, Brice Andre, stated that the future of beauty packaging will be a blend of both sustainability and desirability inspired by strong cross-industrial partnerships. He added that the packaging industry would advance due to the development of lifecycle analysis, material science, and smart product design. The beauty giant presented its global sustainability goals for 2030, comprising of the following three commitments 1, the launch of recycled or bio-based plastic packaging. 2, carbon-neutral company sites and centres. 3, utilisation of 95% of bio-based ingredients. L’Oréal is expanding its network by partnering with Nestle Waters, Suntory Beverages & Food Europe, and PepsiCo to create infinitely recyclable bottles. Plus, L’Oréal’s collaboration with LanzaTech to develop carbon-capture packaging materials is another step towards the establishment of eco-sustainable packaging. Read more from cosmeticsdesign

Costco offers in house deliveries in the US through Costco Logistics

ConsumerGeniuses March 23, 2022

To fulfil the U.S surged e-commerce demands, Costco delivers 85% of its LTL shipments from Costco Logistics. Costco Logistics offers in-house delivery of big and bulky products to scale up its customer satisfaction. Costco had acquired Costco Logistics as Innovel Solutions for $1 billion back in March 2020. According to the Executive Vice President and CFO, Richard Galanti, deliveries for Costco Logistics increased 22% year over year. Read more from Supplychaindive