Global News and Digital Insights
for the Consumer Goods Industry

April 1, 2022

Campbell Soup sets higher nutritious standards for its food range

To set higher wellness and health standards for Campbell’s food range, the brand has updated its nutrition metrics, according to Campbell Soup Co. Corporate Responsibility Report 2022. The updated metrics are set while considering the following three targets 1, reducing negative nutrients. 2, focusing on healthy food. 3, increasing product accessibility and affordability. The report divided the nutritious standards into two categories: “Cannot Exceed” plus “And Must Meet at least 1”. Cannot Exceed category sets limit for negative nutrients like saturated fat, sodium, sugar, and calories. While, the And Must Meet at least 1 category includes positive nutrients like vitamin A, C, and D, fibre, calcium, fruits, and vegetables. The brand has implemented these metrics by launching two newer platforms, including Well Yes! Soups and Campbell V8 Brand. Read more from Bakingbusiness

Success story: surged plant-based retail sales in the US

The statistics from the Plant-Based Food Association (PBFA), The Good Food Association (GFI), and SPINS, a market research firm, revealed that plant-based food retail sales have surged by 6.2%, hitting a market valuation of $7.4 billion. Plant-based meat sales remained steady with $1.4 billion in sales, acquiring a share of 14% in the Natural Enhanced Channel’s share of meat. 19% of US households buy plant-based meat, with 64% buying it more than once a year. Plant-based egg sales grew by 42%, acquiring a 0.6% share of the egg market. Plant-based milk contributed $105 million to the growth of the milk category as 42% of US households buy plant-based milk, with 76% buying it several times in 2021. Read more from Progressivegrocer

General Mills’ pet business is achieving unicorn growth despite challenges

Despite supply chain challenges and cost inflations, General Mills reported growth in sales of 30% to $568 million in its pet food category so far in 2022 by leveraging the cost savings. According to the CG giant, the net sales rose up to 28% to $1.65 billion, while the organic sales increased up to 16%. This tremendous growth is the result of favourable net price mix and realisation along with strong volume growth. The company holds that the pet business accounts for 19.5% of the company’s net sales, representing the second-largest business sector of General Mills. Plus, the acquisition of Tyson Foods’ pet treat business earned General Mills a 21% growth in the sales of True Chews, Nudges, and Top Chews brands. Read more from Petfoodprocessing

Live video streaming platforms are catching the attention of DTC food and beverage brands

TalkShopLive, a live streaming platform, wants to drive food and drink shopping sessions led by the founders of DTC brands. The platform has expanded its mark via video commerce partnerships with Conde Nast, Walmart, and Hearst. These projects allowed brands affiliated with these retailers or publishers to operate a shoppable live feed and order fulfilment. An olive oil DTC brand, Brightland, participated in TalkShopLive’s Virtual Bite Show, and the founder, Aishwarya Iyer, promoted her products and recipes. Additionally, a DTC dog food company, Jinx, appeared in the live streaming session, and the brand experienced a surge of 42% sales compared to the previous day. Other live video shopping companies like ShopShops, NTWRK, and Whatnot are prompting brands and investors to take an interest in live streaming. Read more from Modernretail

An insight into how PepsiCo is committed to keeping a track of consumers’ preferences

PepsiCo is utilising technical solutions to address consumers’ demands and deliver the right products to the right consumers at the right time. The beverage giant has invested in omnichannel capabilities to establish a seamless omnichannel system, plus the brand has scaled up its DTC platforms by collaborating with brands like Gatorade and SodaStream. The brand aims to establish a positive value chain, aiming to go net-zero by 2040, reducing the use of virgin plastic by 50% by 2030, becoming net water positive by 2030, and investing $570 million in racial equality. The positive choices initiative focuses on delivering products that are better for consumers and the environment. Read more from Foodbusinessnews

Campbell Soup sets higher nutritious standards for its food range

To set higher wellness and health standards for Campbell’s food range, the brand has updated its nutrition metrics, according to Campbell Soup Co. Corporate Responsibility Report 2022. The updated metrics are set while considering the following three targets 1, reducing negative nutrients. 2, focusing on healthy food. 3, increasing product accessibility and affordability. The report divided the nutritious standards into two categories: “Cannot Exceed” plus “And Must Meet at least 1”. Cannot Exceed category sets limit for negative nutrients like saturated fat, sodium, sugar, and calories. While, the And Must Meet at least 1 category includes positive nutrients like vitamin A, C, and D, fibre, calcium, fruits, and vegetables. The brand has implemented these metrics by launching two newer platforms, including Well Yes! Soups and Campbell V8 Brand. Read more from Bakingbusiness

Success story: surged plant-based retail sales in the US

The statistics from the Plant-Based Food Association (PBFA), The Good Food Association (GFI), and SPINS, a market research firm, revealed that plant-based food retail sales have surged by 6.2%, hitting a market valuation of $7.4 billion. Plant-based meat sales remained steady with $1.4 billion in sales, acquiring a share of 14% in the Natural Enhanced Channel’s share of meat. 19% of US households buy plant-based meat, with 64% buying it more than once a year. Plant-based egg sales grew by 42%, acquiring a 0.6% share of the egg market. Plant-based milk contributed $105 million to the growth of the milk category as 42% of US households buy plant-based milk, with 76% buying it several times in 2021. Read more from Progressivegrocer

General Mills’ pet business is achieving unicorn growth despite challenges

Despite supply chain challenges and cost inflations, General Mills reported growth in sales of 30% to $568 million in its pet food category so far in 2022 by leveraging the cost savings. According to the CG giant, the net sales rose up to 28% to $1.65 billion, while the organic sales increased up to 16%. This tremendous growth is the result of favourable net price mix and realisation along with strong volume growth. The company holds that the pet business accounts for 19.5% of the company’s net sales, representing the second-largest business sector of General Mills. Plus, the acquisition of Tyson Foods’ pet treat business earned General Mills a 21% growth in the sales of True Chews, Nudges, and Top Chews brands. Read more from Petfoodprocessing

Live video streaming platforms are catching the attention of DTC food and beverage brands

TalkShopLive, a live streaming platform, wants to drive food and drink shopping sessions led by the founders of DTC brands. The platform has expanded its mark via video commerce partnerships with Conde Nast, Walmart, and Hearst. These projects allowed brands affiliated with these retailers or publishers to operate a shoppable live feed and order fulfilment. An olive oil DTC brand, Brightland, participated in TalkShopLive’s Virtual Bite Show, and the founder, Aishwarya Iyer, promoted her products and recipes. Additionally, a DTC dog food company, Jinx, appeared in the live streaming session, and the brand experienced a surge of 42% sales compared to the previous day. Other live video shopping companies like ShopShops, NTWRK, and Whatnot are prompting brands and investors to take an interest in live streaming. Read more from Modernretail

An insight into how PepsiCo is committed to keeping a track of consumers’ preferences

PepsiCo is utilising technical solutions to address consumers’ demands and deliver the right products to the right consumers at the right time. The beverage giant has invested in omnichannel capabilities to establish a seamless omnichannel system, plus the brand has scaled up its DTC platforms by collaborating with brands like Gatorade and SodaStream. The brand aims to establish a positive value chain, aiming to go net-zero by 2040, reducing the use of virgin plastic by 50% by 2030, becoming net water positive by 2030, and investing $570 million in racial equality. The positive choices initiative focuses on delivering products that are better for consumers and the environment. Read more from Foodbusinessnews