April 4, 2022 | ConsumerGeniuses Blog

Do you feel bad for throwing away expired products? Tech-food startups have got your back

ConsumerGeniuses April 4, 2022

The best before date transforms produce into food waste, and many tech startups are working to change the game. These startups not only help the online stores deal with perished vegetables but redesign the AI digital labelling system that drops the price range as soon as the product ages. Among the tech startups are 1, Apeel, a plant-based protective peel that keeps the product fresh for a longer time. 2, Shelf Engine, uses AI-driven models to predict the demand for perishable items. 3, Too Good To Go, an app allowing consumers to buy unsold products from the nearest shops and cafes at a discount. Read more from Trends

Google launched a pricing insights tool and shopping experience scorecard for e-commerce brands

ConsumerGeniuses April 4, 2022

Google has featured new tools for e-commerce brands ranging from rating programmes to in-depth insights so that retailers can have a broad view of their marketing and pricing strategies. Google is adding a Shopping Experience Scorecard, allowing shoppers to look into the retailers’ past performance before buying from them. Plus, the top-rated sellers would get a Trusted Store Badge, helping them gain more shoppers. To assure competitive pricing, Google has added a new pricing insights tool helping retailers set competitive prices for their products. Plus, new metrics have been launched for merchants in Google Merchant Centre tools, allowing them to glean into total traffic, impressions, and conversion rates. The local product insights tool will be available for the US and Canadian e-commerce brands in the near future. Read more from Socialmediatoday

Despite inflation, consumers’ grocery baskets are full of fresh products

ConsumerGeniuses April 4, 2022

Despite higher inflation rates for fresh items, consumers’ grocery baskets are still full of fresh products, according to Symphony RetailAI. The data presented by Symphony RetailAI shows that the majority of price-sensitive shoppers have reduced their consumption of poultry, meat, and dairy products. As per the data, shoppers prioritise fresh items as they buy 43% of costly fresh products, 6% of frozen products, and 29% of shelf-stable products. The monthly purchase frequency unfolds that the fresh category leads others as shoppers buy 24.8% of fresh items as compared to 22.5% of ambient products. Read more from Progressivegrocer