Global News and Digital Insights
for the Consumer Goods Industry

April 20, 2022

PepsiCo and Keurig Dr Pepper boosted sustainable activities by conserving water

CPG companies are focusing on water conservation to offset their carbon footprint, for example, PepsiCo and Keurig Dr Pepper announced to reduce the amount of wastewater across their operations. PepsiCo has decided to develop a technology that will be able to recover 50% of the water used to manufacture potato chips. Under PepsiCo’s Positive (pep+) initiative, the company is dedicated to expand safe water access to 8 million more people. While Keurig Dr Pepper has committed to achieve a net positive water impact by 2050. Meanwhile, to foster sustainable activities, Goldenberry, Mentos, and Sourcing are reducing plastic packaging, while Coca-Cola has committed to use reusable bottles for 25% of its beverage packing by 2030. Read more from ConsumerGoods

Nestlé growth strategy: Nestlé prioritises DTC relations and sustainable packing across its portfolio

Nestlé is the largest CG company by revenue, and it has crafted its broader strategy by considering high growth products, digital channels, and healthier food and beverage alternatives. The brand is committed to achieve its sustainability goals, like emitting zero greenhouse gases by 2050, which are reflected in the company’s latest investment strategies. As per the data from CB Insights, Nestlé is prioritising four strategies that are reflected in its recent investments, acquisitions, and partnerships. These four strategic priorities include launching sustainable packaging, expanding its plant-based food and beverage portfolio, building relations with consumers via the DTC business module, and exploring digital health and biotech. Read more from CBInsights

23 FMCG companies attracted over 100 million new consumers in China

Kantar Worldpanel presented its latest study revealing 23 FMCG brands that attracted over 100 million Chinese households. P&G, Mengniu, and Yili attracted more than 170 million households, while Vinda secured the first position with a 9.9% growth in attracting new consumers. Among the 23 brands, PepsiCo, Coca-Cola, Want Want, and Unilever also remained the top performers. In the dairy product industry, Want Want grew its consumers by 4.4% by adding 9.2 million new families. Digital channels played a major role in the growth of FMCG in China, as 93% of Chinese families bought FMCG via online channels. Within e-commerce, the new O2O model (order online and receive delivery from an offline store) helped FMCG companies like Vinda, Haday, Nice, Unilever, and Dali attract new buyers. Read more from KantarWorldPanel

Unilever leveraged its data tool to ensure on-shelf availability of products

Under Unilever’s SKU rationalisation process, the brand has leveraged machine learning and data-driven tool that works on the modules of advanced analytics and provides Unilever with a granular and holistic assessment of its portfolio. The tool divides the data into smaller segments, involving customer, channel, brand, and category and suggests whether to continue manufacturing products. The machine learning tool provides both total and cross-market view of rationalisation opportunities, enabling Unilever to see its top-performing products and guiding where to invest. The technology helps Unilever save additional costs and optimise both e-commerce channels and in-stores. Morgan Vawter, Unilever’s global VP, informs that the tool covers the perspectives of consumers and retailers, helping the company to make better and faster decisions. Read more from ConsumerGoods

Consumers in control: Consumers’ direct feedback drives innovation in skincare

Galderma, a personal skincare brand, reveals that direct feedbacks from consumers decide what will be their next innovative product. The senior director of current business and innovation at Galderma, Michael Sabbia, informs that the brand receives feedback from retailers, consumers, and dermatologists, which helps decide the next innovation. Another skincare brand, Gold Bond, also prioritises personalisation over the one size fits all formula. Nicole McLaughlin, the innovation director of the personal care portfolio at Gold Bond, reveals that the brand will be launching seven products in the upcoming Gold Bond age renew line, giving consumers a variety of options to choose from. Plus, Gold Bond’s website features a product finder, helping consumers find a product that is compatible with their skincare needs. Read more from DrugStoreNews

PepsiCo and Keurig Dr Pepper boosted sustainable activities by conserving water

CPG companies are focusing on water conservation to offset their carbon footprint, for example, PepsiCo and Keurig Dr Pepper announced to reduce the amount of wastewater across their operations. PepsiCo has decided to develop a technology that will be able to recover 50% of the water used to manufacture potato chips. Under PepsiCo’s Positive (pep+) initiative, the company is dedicated to expand safe water access to 8 million more people. While Keurig Dr Pepper has committed to achieve a net positive water impact by 2050. Meanwhile, to foster sustainable activities, Goldenberry, Mentos, and Sourcing are reducing plastic packaging, while Coca-Cola has committed to use reusable bottles for 25% of its beverage packing by 2030. Read more from ConsumerGoods

Nestlé growth strategy: Nestlé prioritises DTC relations and sustainable packing across its portfolio

Nestlé is the largest CG company by revenue, and it has crafted its broader strategy by considering high growth products, digital channels, and healthier food and beverage alternatives. The brand is committed to achieve its sustainability goals, like emitting zero greenhouse gases by 2050, which are reflected in the company’s latest investment strategies. As per the data from CB Insights, Nestlé is prioritising four strategies that are reflected in its recent investments, acquisitions, and partnerships. These four strategic priorities include launching sustainable packaging, expanding its plant-based food and beverage portfolio, building relations with consumers via the DTC business module, and exploring digital health and biotech. Read more from CBInsights

23 FMCG companies attracted over 100 million new consumers in China

Kantar Worldpanel presented its latest study revealing 23 FMCG brands that attracted over 100 million Chinese households. P&G, Mengniu, and Yili attracted more than 170 million households, while Vinda secured the first position with a 9.9% growth in attracting new consumers. Among the 23 brands, PepsiCo, Coca-Cola, Want Want, and Unilever also remained the top performers. In the dairy product industry, Want Want grew its consumers by 4.4% by adding 9.2 million new families. Digital channels played a major role in the growth of FMCG in China, as 93% of Chinese families bought FMCG via online channels. Within e-commerce, the new O2O model (order online and receive delivery from an offline store) helped FMCG companies like Vinda, Haday, Nice, Unilever, and Dali attract new buyers. Read more from KantarWorldPanel

Unilever leveraged its data tool to ensure on-shelf availability of products

Under Unilever’s SKU rationalisation process, the brand has leveraged machine learning and data-driven tool that works on the modules of advanced analytics and provides Unilever with a granular and holistic assessment of its portfolio. The tool divides the data into smaller segments, involving customer, channel, brand, and category and suggests whether to continue manufacturing products. The machine learning tool provides both total and cross-market view of rationalisation opportunities, enabling Unilever to see its top-performing products and guiding where to invest. The technology helps Unilever save additional costs and optimise both e-commerce channels and in-stores. Morgan Vawter, Unilever’s global VP, informs that the tool covers the perspectives of consumers and retailers, helping the company to make better and faster decisions. Read more from ConsumerGoods

Consumers in control: Consumers’ direct feedback drives innovation in skincare

Galderma, a personal skincare brand, reveals that direct feedbacks from consumers decide what will be their next innovative product. The senior director of current business and innovation at Galderma, Michael Sabbia, informs that the brand receives feedback from retailers, consumers, and dermatologists, which helps decide the next innovation. Another skincare brand, Gold Bond, also prioritises personalisation over the one size fits all formula. Nicole McLaughlin, the innovation director of the personal care portfolio at Gold Bond, reveals that the brand will be launching seven products in the upcoming Gold Bond age renew line, giving consumers a variety of options to choose from. Plus, Gold Bond’s website features a product finder, helping consumers find a product that is compatible with their skincare needs. Read more from DrugStoreNews