April 27, 2022 | ConsumerGeniuses Blog

Food wastage is a hot topic among sustainability-conscious consumers

ConsumerGeniuses April 27, 2022

As per the data gathered by Kroger’s subsidiary, 84.51°, sustainability indicators like recyclable packaging or ingredient sourcing are not as important as food wastage. 45% of the shoppers prioritise reducing food waste, while other areas of interest include cutting single-use items and using recyclable shopping bags. Data from 84.51° informs that consumers are more sustainable-conscious in non-food categories like household cleaning 65% and personal care 61%. Within the food category, shelf-stable food and frozen food capture the attention of 61% and 56% of sustainability-conscious consumers, respectively. CPG companies can, therefore, attract consumers across the sustainability spectrum without investing much in packaging or new ingredients by reducing their food waste. Read more from FoodBusinessNews

8 carbon-neutral brands committed to transform the food and beverage industry

ConsumerGeniuses April 27, 2022

Many CPG companies are stepping up their sustainability game and rolling out products that are manufactured to emit fewer carbon emissions. The 8 carbon-neutral brands committed to reduce greenhouse gas emissions include 1, Bud Light Next, which initially introduced a zero-carb version of its beer, and now the brand is going carbon-neutral. 2, Oregon-based brand, Riff reenergised its consumers with carbon-neutral drinks. 3, Evol, Conagra’s frozen food brand, introduced carbon-neutral products in the frozen food aisle. 4, New Zealand-based Silver Fern Farms launched carbon zero Angus Beef in the US. 5, Kroger, a famous grocery giant, rolled out its carbon-neutral eggs. 6, Neutral Foods, America’s first carbon-neutral brand. 7, Mondelēz, and 8, Mrs. Read more from FoodDive

Ukrainian beer brand Chernigivske is now available at the UK’s restaurants, pubs, and retailer shelves

ConsumerGeniuses April 27, 2022

The UK-based lager brand, Budweiser, has made arrangements to introduce the Ukrainian beer brand, Chernigivske, to British pubs, restaurants, and retailers. Budweiser has positive hopes to raise $5 million from the sales and donate the profit to humanitarian NGOs to help Ukrainian refugees. Anna Rudenko, the marketing director at Chernigivske, said that she is proud of the launch as it is a great initiative to help and support humanitarian relief. Read more from Independent

Connected packaging: A way for CPG companies to connect with consumers and collect data

ConsumerGeniuses April 27, 2022

Digital tools, such as connected packaging, have allowed CPG companies to establish a curated connection with their customers. Not only does it enable companies to build brand-to-customer engagement, but also helps them collect valuable data. CPG companies like Campbell soup and Ferrara’s Keebler have deployed QR codes on their cans to give consumers access to specialised content, featuring recipes and music, while the latter connected consumers to an augmented reality experience via QR codes. The Consumer Brands Association and Alliance created a smartLabel, a QR code-empowered food label, which gives consumers access to information about sustainability indicators. Big CPG giants like Coca-Cola, Kellogg, Hershey, Colgate-Palmolive, and Procter & Gamble have featured the digital label in their packaging. Read more from SmartBrief

Pakistan’s first female solo founder raised $1.8 million for her B2B healthcare venture

ConsumerGeniuses April 27, 2022

Women from all around the globe are stepping up and making their mark in the male-dominated business world. Dr. Saira Siddique is one such entrepreneur and solo founder who has raised $1.8 million in pre-seed funding for her health tech venture titled MedIQ. In the funding round, investors from all across the globe participated, including the USA-based Amaana Capital, Seraph Group, TAJDEED, APPNA, Middle East & Pakistan focused – Cordoba Ventures (CorVCF), and leading health tech investors from Silicon Valley. Pakistan’s first integrated B2B virtual care platform, MedIQ, provides a comprehensive network of online pharmacies, online laboratory services, a customisable plug-and-play technology stack, and nursing staff to companies and insurers. Read more from TechJuice