Bites is a communication platform that enables people to share bite-sized pieces of professional content, similar to social media. Unilever is using it and shares close to 30 bites a month.
Doritos has started a multi-channel campaign that asks consumers to hunt for triangle-shaped buildings.
P&G-owned Tula has decided to expand in China with a launch on the Tmall Global e-commerce site, social media, Red and Douyin. It also had small strategies on WeChat and Weibo.
Bites is a communication platform that enables people to share bite-sized pieces of professional content, similar to social media. Unilever is using it and shares close to 30 bites a month.
Doritos has started a multi-channel campaign that asks consumers to hunt for triangle-shaped buildings.
P&G-owned Tula has decided to expand in China with a launch on the Tmall Global e-commerce site, social media, Red and Douyin. It also had small strategies on WeChat and Weibo.
Consumer Goods industry will surpass $15T globally by 2025. However the old business model of mass distribution is about to become obsolete. Digital Transformation, Millennials and Gen Z effect, Direct to Consumer and Post-Covid World are going to reshape the winning formula for the new era CG industry. Our weekly newsletter covers global innovations and disruptions in CG industry.
ConsumerGeniuses is managed by IndustryGeniuses (A place where industries meet innovation). We are rolling out content platforms for the world’s hottest industries such as Food & Grocery Retail, Consumer Goods and Healthcare. For each of these key industries, we support Tech Startups and Industry Disruptors as they roll out next generation digital initiatives.
IndustryGeniuses team brings practical domain knowledge of working with 300+ tech startups and brands over the past decade.