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for the Consumer Goods Industry

23 FMCG companies attracted over 100 million new consumers in China

ConsumerGeniuses

ConsumerGeniuses

Kantar Worldpanel presented its latest study revealing 23 FMCG brands that attracted over 100 million Chinese households. P&G, Mengniu, and Yili attracted more than 170 million households, while Vinda secured the first position with a 9.9% growth in attracting new consumers. Among the 23 brands, PepsiCo, Coca-Cola, Want Want, and Unilever also remained the top performers. In the dairy product industry, Want Want grew its consumers by 4.4% by adding 9.2 million new families. Digital channels played a major role in the growth of FMCG in China, as 93% of Chinese families bought FMCG via online channels. Within e-commerce, the new O2O model (order online and receive delivery from an offline store) helped FMCG companies like Vinda, Haday, Nice, Unilever, and Dali attract new buyers.

Read more from KantarWorldPanel

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