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Marks & Spencer is establishing an omnichannel capability in India

ConsumerGeniuses

ConsumerGeniuses

IBM has decided to help Marks & Spencer India to update its supply chain by integrating online channels and physical stores to improve customer satisfaction. M&S India is establishing an omnichannel capability with IBM’s efficient supply chain solutions, integrated with the Salesforce Commerce Cloud. IBM entered into a partnership with Acuver Consulting to help M&S lead an omnichannel order management system to enhance order fulfilment solutions, effective go-to-market, and improve customer experience.

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