Global News and Digital Insights
for the Consumer Goods Industry

Weekly Snapshot of Top Trends in CG Industry

ConsumerGeniuses

ConsumerGeniuses

This is the weekly snapshot of top trends from the Consumer Goods industry in the past week (11th April-18th April). We have covered different categories, including:

Direct-to-Consumer: Galderma, a personal skincare brand, reveals that direct feedbacks from retailers, consumers, and dermatologists decide what will be their next innovative product.

AI and Robotics: Walmart, Amazon, and Reliance, along with some tech startups (backed up by big investors like Sequoia Capital, Accel, and Tiger Global), are entering into joint ventures with Indian Kirana stores to modernise the traditional store experience.

Sustainability: CPG companies are focusing on water conservation to offset their carbon footprint, for example, PepsiCo and Keurig Dr Pepper announced to reduce the amount of wastewater across their operations.

Consumer Trends: Kantar Worldpanel presented its study revealing 23 FMCG brands that attracted over 100 million Chinese households, including, P&G, Mengniu, Yili, Vinda, PepsiCo, Coca-Cola, Want Want, Haday, Nice and Unilever.

Supply Chain: Pepsico is utilising an AI-empowered solution to improve efficiency and establish digital innovation across its supply chain operations, using 09 Solutions’ integrated business planning platform to perform real-time scenario planning.

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