Global News and Digital Insights
for the Consumer Goods Industry

ConsumerGeniuses

ConsumerGeniuses

58% of consumers want weekly SMS alerts from brands. Six brands have used this technique to achieve their respective aims. 1, Supergoop 2, Rainbow 3, ABH partnered with Attentive and launched “two-tap” sign-up at their mobile websites. This increased Supergoop sales up to 167%, Rainbow’s CTR up to 78%, and ABH subscribers up to 250%. 4, Dolce Volta sent six SMS to customers reminding them to shop during the sale season and generated 58% revenue. 5, Groove life wanted two-way conversational SMS for St. Patrick’s day campaign. They launched sign up units and promoted their St. Patrick scavenger hunt gaining 6000 new subscribers. 6, Pura Vida communicated with their subscribers via SMS and their subscription list grew by 411%.

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