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A final overview: The retail trends and insights of 2021



The YouGov’s International Omni-Channel Retail Report 2021 presents the shopping trends and insights featuring the following key findings. 1, Globally, consumers prefer both physical and e-commerce channels for shopping, as the penetration percentage of online and physical channels is 81% and 86%, respectively. 2, Channel dependence fluctuates relying upon item types, as essentials are more likely to be bought from physical stores (78%) than online (57%), while optional things are more regularly purchased online (72%) than in-store (57%). 3, Digital platforms have secured the dominant position, including Google, Samsung, Netflix, YouTube, and WhatsApp. 4, Netflix secured the top spot in Bet Brand Rankings in the UK while Disney+ is the top improved brand of 2021.

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