To promote growth and expansion, 80% of CPG companies are adapting an efficient marketing framework. At the scale level, a data-driven marketing strategy can help companies achieve that growth. Companies would be able to see a boost of 3% to 5% in their net sales, while the marketing efficiency would improve by 10 to 12%. To establish an effective marketing framework, companies need to feature an AI engine and a 360° view of consumers’ demands. Plus, fit-for-purpose marketing technology is required that conveys the relevant message to the right consumer, at the right time. Besides this, to develop innovational ways of working, companies can prioritize these three actions 1, Establish an infrastructure that measures and scales tests. 2, Promote innovation, and 3, Make test-learn-scale the new business-as-usual.