U.K. direct-to-consumer (DTC) hair brand Glaze has expanded to 354 U.S. Target
Continue readingCooler Screens survey: AI’s impact on CPG advertisers’ retail media investments
Cooler Screens, a tech firm, has released a survey exploring CPG advertisers’
Continue readingL’Oreal reinvents supplier partnerships to navigate E-commerce growth and social media volatility
L’Oreal is revamping its supplier partnerships to meet the demands of burgeoning
Continue readingNavigating sustainability marketing: Understanding consumer priorities and product benefits
Many companies tout sustainability features in their products, yet fail to grasp
Continue readingPepsiCo’s “She is PepsiCo” campaign: Empowering women in frontline supply chain careers
PepsiCo’s third annual “She is PepsiCo” campaign showcases women’s advancement in frontline
Continue readingNavigating consumer anxiety: Insights from Forrester Research on post-pandemic concerns and brand strategies
Dipanjan Chatterjee of Forrester Research sheds light on the prevailing sense of
Continue readingHenkel advances supply chain optimisation and streamlines operations for growth
Henkel is intensifying its supply chain optimisation efforts, a pivotal aspect of
Continue readingAI-Powered Strategies Propel Mondelēz International’s Business Growth and Marketing Success
Mondelēz International is leveraging technology, particularly artificial intelligence (AI), to enhance various
Continue readingGatorade introduces environmentally-friendly tablets, leading PepsiCo’s sustainable transformation
In a move to reduce plastic waste, Gatorade unveiled water-soluble tablets in
Continue readingLovevery expands its offerings to Singapore, following Australian success
Lovevery, a children’s company specialising in early childhood development products, has expanded
Continue readingEvolution of DTC brands: Insights from industry executives in 2024
In the ever-evolving landscape of direct-to-consumer (DTC) brands, executives are reevaluating their
Continue readingCheckout ease and authentication evolution: Insights from recent consumer studies
A recent study by PYMNTS Intelligence, surveying over 3,500 U.S. consumers, highlights
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