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Abu Dhabi’s IHC established Rebound Ltd to boost recycled plastic trade among global traders

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Abu Dhabi’s largest conglomerate, International Holding Company (IHC), has announced the establishment of Rebound Ltd to reduce the world’s plastic pollution. It is a global and quality-driven platform that allows traders to efficiently trade recycled plastic. Rebound exchange is anticipated to start functioning by the mid of 2022, providing quality assurance, certification, and insurance in the supply chain industry. 80% of the countries are unable to consume or recycle plastic material. The firm will help such countries to increase the recycling scale and offer new economic opportunities. Rebound Ltd is expected to trade 5 million tons of recycled plastic by 2025.

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Consumer Goods industry will surpass $15T globally by 2025. However the old business model of mass distribution is about to become obsolete. Digital Transformation, Millennials and Gen Z effect, Direct to Consumer and Post-Covid World are going to reshape the winning formula for the new era CG industry. Our weekly newsletter covers global innovations and disruptions in CG industry.

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