Artificial intelligence is proving to be a valuable tool in the food and beverage industry. Manufacturers, restaurants, ingredient suppliers, and flavour houses are using machine learning to gain insights into consumer trends. Tastewise is one such platform that garners data from social media, home cooking analytics, and millions of restaurants to equip users with a better knowledge of real-world eating and drinking moments. Minneapolis-based Spoonshot also uses research papers, consumer conversations, grocery platforms and expert food blogs to produce personalised information for food and beverage makers. PepsiCo, Unilever, Mars, Danone, Campbell Soup, TreeHouse Foods, and Kraft Heinz are some of the companies using this technology. Freshly also recently launched its golden chicken with an apricot dish with AI-generated insights. Research conducted by AFS found that these insights are faster and much more accurate than CLT. Incorporating them could lead to a cut in losses for most companies.