Global News and Digital Insights
for the Consumer Goods Industry

Alert for retailers: the majority of consumers are planning to shop from social media platforms



Sprout, a social media management software provider, presented its report after surveying 1000 US consumers, stating that the majority of consumers (98%) are planning to buy things from social media platforms this year. Although 60% of consumers have already shopped from social media platforms, the other 60% plan to buy from brands that are considerate of fair trade, ethical sourcing, and rights of workers. 32% of Gen Zers and 30% of millennials are ready to incorporate virtual and augmented reality into their shopping patterns. Gen Zers are more likely to use Instagram, Snapchat, and TikTok for shopping, while Gen X and boomers prefer Facebook and Pinterest.

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