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American restaurant chains are entering UK’s market

ConsumerGeniuses

ConsumerGeniuses

American restaurant chains are planning to enter UK’s marketplace to seek potential growth. Popeye’s has already debuted its first restaurant in East London and plans to open a dozen more in the coming year. Wendy’s intends to return to the UK by opening 400 restaurants across the region, while McDonald’s, Taco Bell, and Wingstop are reimagining their strategies to compete with the new market competitors. UK market is attracting American brands because of two reasons, the investors of America’s public brands are looking for growth and UK -based consumers are ready to welcome new brands and food items.

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