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An insight into how PepsiCo is committed to keeping a track of consumers’ preferences

ConsumerGeniuses

ConsumerGeniuses

PepsiCo is utilising technical solutions to address consumers’ demands and deliver the right products to the right consumers at the right time. The beverage giant has invested in omnichannel capabilities to establish a seamless omnichannel system, plus the brand has scaled up its DTC platforms by collaborating with brands like Gatorade and SodaStream. The brand aims to establish a positive value chain, aiming to go net-zero by 2040, reducing the use of virgin plastic by 50% by 2030, becoming net water positive by 2030, and investing $570 million in racial equality. The positive choices initiative focuses on delivering products that are better for consumers and the environment.

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