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for the Consumer Goods Industry

An insight revealing consumer behaviour towards plant-based milk



As per PBFA retail sales data, Plant-based milk alternatives have reached US$18bn global retail market value while holding a 20% share of the plant-based food category. The results of the Euromonitor international voice of the consumer are as follows: Health and Nutrition Survey 2021 reveals that 42% of global consumers have reduced their consumption of animal-based milk, as they are considerate about their digestive health and want to pay attention to their health and wellness needs.

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