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ConsumerGeniuses

ConsumerGeniuses

Josh Tetrick, CEO of cultivated meat company Eat Just, anticipates that cultivated meat would dominate chicken meat in the near future. He claimed that 70% of Singaporean consumers who tried Eat Just’s chicken found it better than the original one, while 88% of them believed that these products would soon replace original meat products. He mentioned that the price of cultivated meat protein would be less than traditional meat like beef and pork. He added that cultivated meat proteins would pose fewer risks of microbial infection, as they have less saturated fats and LDL cholesterol.

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