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Artificial intelligence integration in the beauty and cosmetics industry

ConsumerGeniuses

ConsumerGeniuses

In recent years, the beauty and cosmetics industry has seen a significant increase in Artificial Intelligence (A.I.). Because of the advent of new technologies and a shift in client purchasing habits, the beauty business has altered drastically over the past decade. To provide clients with personalised skin regimes and beauty goods, beauty organisations are implementing digital transformation into their business strategies. The integration of new technologies such as A.I. in the beauty and cosmetics area has contributed to growth. Increased demand for beauty products, as well as technology improvements, are likely to boost market growth.

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Companies such as L’Oréal and PROVEN, among others, have already realised this potential and are utilising A.I. in a variety of ways. L’Oréal, for example, is integrating A.I. methods into their company. L’Oréal is followed by PROVEN, which has the largest skincare database and, with user input, matches their data, developing unique and tailored products utilising A.I. methods. Perfect Corp. and Coty Inc. have announced a multi-channel cooperation agreement. Through this collaboration, the company intends to improve its offering in virtual try-ons, online skin diagnostics, and data-driven customisation for brands like CoverGirl, Sally Hansen, and Philosophy, as well as Coty’s extensive fragrance collection. Perfect Corp. also announced a collaboration with Google for the creation of an A.R. interactive beauty try-on. Through Google search, AR-powered virtual beauty try-on experiences may assist online buyers in discovering and experimenting with various cosmetic items and hues.

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