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Asahi beverages focuses on the sustainability targets to develop a durable ecosystem

ConsumerGeniuses

ConsumerGeniuses

Asahi beverages, including Cool Ridge water, Schweppes soft drinks, Victoria Bitter, and Carlton Dry beer has presented their sustainability program to establish and develop a sustainable future and ecosystem for New Zealand and Australia. The agenda ranges from sourcing hydroelectricity to debuting 100% recyclable packaging by 2025. Plus, the firm aims to minimize the carbon emissions up to 30% by 2030 and then emit zero carbon by 2050. The brand also plans to introduce 100% bio-based material for their PET bottles by 2030. Asahi beverages has already established a solar project at an Australian brewery in Queensland to source hydroelectricity. The beverage firm has collaborated with Linfox, a logistic and supply chain firm, to deliver beer via electric trucks to reduce carbon emissions.

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