Global News and Digital Insights
for the Consumer Goods Industry

Asia’s diversifying consumer behaviour offers new opportunities to retailers



Asia’s consumer landscape is evolving in the following five dimensions, offering numerous opportunities to retailers to serve Asian consumers. 1, 30% of Asia’s advanced households are shrinking, promoting a “single economy” and changing the consumption scale of categories. 2, Due to women economic empowerment, consumption growth is anticipated to increase 30% by 2030. 3, The digital native generation generates 40% to 50% of Asia’s consumption via e-commerce channels. 4, 50% of Asian consumers prefer brands that sell ethically-sourced products and show concerns for climate change. 5, Asian consumers expect brands to offer customized services as  45% of Chinese, Indian and Thailand’s consumers share their data for personalization. Keeping in mind the above-mentioned dimensions, Asian retailers can redefine their growth map by strategically partnering with companies and relocating their resources.

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