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Asia’s two brands are the leading naturally sustainable brands in the APAC region

ConsumerGeniuses

ConsumerGeniuses

As per the report from IDG, a commercial Insight firm, two Asian brands, including L’Occitane in Hong Kong and Starbucks Greener Store in Shanghai, China, are leading in sustainability development in the APAC region. L’Occitane, a skincare and beauty brand, has debuted its first sustainable store, where customers would be offered gifts for recycling empty plastic bottles to boost the sustainable plastic economy. The brand arranges Eco-themed workshops to convince people to participate in recycling programs. Starbucks Greener Store in Shanghai has been launched to promote recycling and reduce waste. Other brands that made it to the IGD’s list of leading Naturally Sustainable Brands are Interspar in Vienna, Austria, Rewe in Wiesbaden, Germany, Lidl in Almere and Jumbo in Goor in the Netherlands, Gridserve in Braintree, and Budgens in Hassocks in the UK, Erewhon in Los Angeles, USA, and Coles in Moonee Ponds, Australia.

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