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Beauty, personal, and skincare products’ packaging is taking inspiration from sustainability

ConsumerGeniuses

ConsumerGeniuses

Leading beauty and skincare brands are cutting the use of virgin plastic in their product packaging by either promoting refillable products or rolling out sustainable packaging. Pangea Organics launched its skincare line of moisturisers, cleansers, masks, and exfoliators in 100% plastic-free packaging sealed with custom aluminium caps. Personal care and beauty brands partner with TerraCycle to recycle their packaging. One such partnership is with Murad, allowing customers to recycle their product packaging. Pacifica Beauty collaborated with The Plastic Collective and launched its Plastic Credits Programme. The two firms aim to collect and recycle a major portion of plastic components used in the packaging. Edgewell Personal Care, a leading name in the disposable shaver category, launched its Schick Xtreme and Schick Intuition line, featuring bamboo handles, 100% recyclable packaging, and blades made of 75% recycled steel. To promote refillable packaging, The Body Shop is installing refillable stations across ITS stores in America. Customers would be able to refill their shampoos, conditioners, and hand washes just like SC Johnson’s concentrated refill Windex.

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