Belk rolled out an exclusive womenswear brand named Wonderly. The new brand replaces the organization’s other exclusive brand, New Directions. The clothing collection includes tops, bottoms, and dresses in sizes 4 to 26 and selected petite styles in sizes 4 to 16. The entire collection will be accessible at more than 100 Belk stores and on the retailer’s site. The Wonderly denim collection is the biggest private label denim line for the retailer. The collection also includes an athleisure assortment named Wonderly Studio.