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British rockstar and Sugar-Free 5 Gum make jewellery out of used gum

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Yungblud, a British musician, and sugar-free 5 Gum have discovered a new application for used chewing gum, which is jewellery. The star collaborated with Mars Wrigley and jeweller Greg Yuna. Yuna received 15 pieces of Sugar-Free 5 Gum, which he turned into necklaces. Each one features a bit of authentic blue gum sealed in Lucite. During his record-release tour in the United States, he chewed gum as part of his pre-concert ritual. The teen-oriented company has targeted young people with commercials such as its 2018 warning about regrets through the eyes of the elderly.

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Consumer Goods industry will surpass $15T globally by 2025. However the old business model of mass distribution is about to become obsolete. Digital Transformation, Millennials and Gen Z effect, Direct to Consumer and Post-Covid World are going to reshape the winning formula for the new era CG industry. Our weekly newsletter covers global innovations and disruptions in CG industry.

ConsumerGeniuses is managed by IndustryGeniuses (A place where industries meet innovation). We are rolling out content platforms for the world’s hottest industries such as Food & Grocery Retail, Consumer Goods and Healthcare. For each of these key industries, we support Tech Startups and Industry Disruptors as they roll out next generation digital initiatives.

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