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Campbell Soup expanded its wheat sustainability programme

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Campbell Soup has expanded its wheat sustainability programme, now covering 108,000 acres in Maryland, Pennsylvania, Idaho, and Ohio, according to the company’s 2022 Corporate Responsibility Report. The brand claimed that the sustainability programme now covers all sourcing areas for its three baking plants. The reason behind the growth of the Campbell Soup sustainability programme is its partnership with two organisations in two regions. In the Richmond region, the company has teamed up with Ardent Mills and Nutrien Ag Solutions. While in the region of Willard, Ohio, Campbell Soup has joined hands with Star of the West Milling Co. to incorporate digital and seamless shipping solutions.

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Consumer Goods industry will surpass $15T globally by 2025. However the old business model of mass distribution is about to become obsolete. Digital Transformation, Millennials and Gen Z effect, Direct to Consumer and Post-Covid World are going to reshape the winning formula for the new era CG industry. Our weekly newsletter covers global innovations and disruptions in CG industry.

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