The research report, Fatitudes, presented by Cargill reveals that 55% of the global consumers prefer to buy a packed food product that comes with sustainability guarantee. Among the 6,000 surveyed consumers from 11 countries, there were 550 US consumers. The data obtained from the US consumers unfolds that sustainability claim influences the purchase of 37% of people. The demand for ethically sourced and sustainably produced items is 63% and 57%, respectively as compared to fair trade (46%) and conversion of natural resources (49%). As consumers are now more mindful of health and sustainability claim, CPG companies are strategically thinking of eliminating the use of palm oil and cocoa, due to their association with child labour and deforestation.