Three big consumer goods businesses have taken steps to reduce waste and pollution while extending the life of the items and materials we use.
For the first time in Europe, Kellogg’s has entered the metaverse with its own Pop Tarts characters for the popular NFT-based game Blankos Block Party.
Pantone colour specialists say that by 2023, we’ll be seeing a lot more red—Viva Magenta, to be exact.
Unilever is revamping its supply chain strategy and adopting what it calls game-changing technology like artificial intelligence (AI) and satellite imaging.
Matt Close, Unilever’s newly hired president of ice cream, indicated that he expects the CPG giant’s DTC business to generate slightly more than $500 million in revenue by 2025.
A survey revealed that 77% of respondents could be swayed to purchase more plant-based products.
Wow Bao made its first push into the metaverse with the launch of a new NFT membership programme.
Snap collaborated with market research firm Breakthrough Research to conduct a study covering consumer views on AR
In recent years, the beauty and cosmetics industry has seen a significant increase in Artificial Intelligence (A.I.).
Kraft Heinz originally used Microsoft technology in April to move a large portion of its worldwide data centre assets to Azure.
With a high-end fashion partnership, Reese’s Puffs is venturing into the metaverse.
Future Salad, a Hong Kong food-tech firm founded in 2020, is moving into the international market.
Steak-umm opens a “Meataversity” dedicated to digital material, educating people on how to identify semi-truths, falsehoods, and horrible lies online.
Because of the widespread inventory glut, many firms are drowning in obsolete items. According to McKinsey, new product launches generate more than 25% of sales and profits across sectors.
Beauty accelerators are intended to help emerging companies. To name a few, there is Sephora Accelerate, Credo for Change, Ulta Beauty’s MUSE Accelerator, Tower28’s Clean Beauty Summer School, True Beauty Ventures x Bridge Mentorship, and Glow Recipe Mentorship.
Asics has released the “UI Collection,” a collaboration with web3 brand Solana.
McCain Foods, the world’s largest frozen potato product maker, has launched a new activation on Roblox, a blockchain-based virtual world.
Mondelēz International has launched the second phase of its Cocoa Life programme, which will be funded with an extra $600 million until 2030.
L’Oréal, Meta, and the French business school HEC Paris are collaborating to develop a startup acceleration programme focused on innovation in the metaverse.
In light of the sophistication of e-commerce, L’Oréal is confronting an increase in content demands. Brands are attempting to decipher all of this in real time in order to match customer requests.
Lucky Charms, which is owned by General Mills, has released its first augmented reality game, “Journey to the Magic Gems.”
Cheetos’ first excursion into virtual reality allows users to resurrect a long-dead taste. Chesterville is a virtual community in Meta Horizon Worlds in Meta Quest 2.
Vikas Khanna, a Michelin-starred chef, has opened Sacred Foods of India in Dubai.
To further leverage the delivery service’s local commerce network, DoorDash is extending its self-serve advertising services for CPG businesses.
The Teach Me How to Gummy campaign by Bayer and Linqia, which debuted in the summer of 2021, focused on elderly users of TikTok rather than young consumers.
This is the weekly snapshot of top trends from the Consumer Goods industry in the past week (10th October-14th October). We have covered different categories, including:
While many of us are unsure what the next year will bring, we can all agree that climate change and the health of our planet will be greatly influenced not just by our lifestyle choices but also by the companies we support and how we conduct our own.
Celebrating Diwali on Metaverse could soon be a reality in Dubai, as social interactions are being transformed using technology.
Marketers who used to carry out broad-based demographic targeting face new challenges with Generation Z. 91% of 18-to 25-year-old Generation Zs say mainstream pop culture is a thing of the past.
Efforts to minimise waste and promote recycling are at the heart of the circular supply chain. Colgate-Palmolive is one multinational that is leading the way in this area.
Three big consumer goods businesses have taken steps to reduce waste and pollution while extending the life of the items and materials we use.
For the first time in Europe, Kellogg’s has entered the metaverse with its own Pop Tarts characters for the popular NFT-based game Blankos Block Party.
Pantone colour specialists say that by 2023, we’ll be seeing a lot more red—Viva Magenta, to be exact.
Unilever is revamping its supply chain strategy and adopting what it calls game-changing technology like artificial intelligence (AI) and satellite imaging.
Matt Close, Unilever’s newly hired president of ice cream, indicated that he expects the CPG giant’s DTC business to generate slightly more than $500 million in revenue by 2025.
A survey revealed that 77% of respondents could be swayed to purchase more plant-based products.
Wow Bao made its first push into the metaverse with the launch of a new NFT membership programme.
Snap collaborated with market research firm Breakthrough Research to conduct a study covering consumer views on AR
In recent years, the beauty and cosmetics industry has seen a significant increase in Artificial Intelligence (A.I.).
Kraft Heinz originally used Microsoft technology in April to move a large portion of its worldwide data centre assets to Azure.
With a high-end fashion partnership, Reese’s Puffs is venturing into the metaverse.
Future Salad, a Hong Kong food-tech firm founded in 2020, is moving into the international market.
Steak-umm opens a “Meataversity” dedicated to digital material, educating people on how to identify semi-truths, falsehoods, and horrible lies online.
Because of the widespread inventory glut, many firms are drowning in obsolete items. According to McKinsey, new product launches generate more than 25% of sales and profits across sectors.
Beauty accelerators are intended to help emerging companies. To name a few, there is Sephora Accelerate, Credo for Change, Ulta Beauty’s MUSE Accelerator, Tower28’s Clean Beauty Summer School, True Beauty Ventures x Bridge Mentorship, and Glow Recipe Mentorship.
Asics has released the “UI Collection,” a collaboration with web3 brand Solana.
McCain Foods, the world’s largest frozen potato product maker, has launched a new activation on Roblox, a blockchain-based virtual world.
Mondelēz International has launched the second phase of its Cocoa Life programme, which will be funded with an extra $600 million until 2030.
L’Oréal, Meta, and the French business school HEC Paris are collaborating to develop a startup acceleration programme focused on innovation in the metaverse.
In light of the sophistication of e-commerce, L’Oréal is confronting an increase in content demands. Brands are attempting to decipher all of this in real time in order to match customer requests.
Lucky Charms, which is owned by General Mills, has released its first augmented reality game, “Journey to the Magic Gems.”
Cheetos’ first excursion into virtual reality allows users to resurrect a long-dead taste. Chesterville is a virtual community in Meta Horizon Worlds in Meta Quest 2.
Vikas Khanna, a Michelin-starred chef, has opened Sacred Foods of India in Dubai.
To further leverage the delivery service’s local commerce network, DoorDash is extending its self-serve advertising services for CPG businesses.
The Teach Me How to Gummy campaign by Bayer and Linqia, which debuted in the summer of 2021, focused on elderly users of TikTok rather than young consumers.
This is the weekly snapshot of top trends from the Consumer Goods industry in the past week (10th October-14th October). We have covered different categories, including:
While many of us are unsure what the next year will bring, we can all agree that climate change and the health of our planet will be greatly influenced not just by our lifestyle choices but also by the companies we support and how we conduct our own.
Celebrating Diwali on Metaverse could soon be a reality in Dubai, as social interactions are being transformed using technology.
Marketers who used to carry out broad-based demographic targeting face new challenges with Generation Z. 91% of 18-to 25-year-old Generation Zs say mainstream pop culture is a thing of the past.
Efforts to minimise waste and promote recycling are at the heart of the circular supply chain. Colgate-Palmolive is one multinational that is leading the way in this area.
Consumer Goods industry will surpass $15T globally by 2025. However the old business model of mass distribution is about to become obsolete. Digital Transformation, Millennials and Gen Z effect, Direct to Consumer and Post-Covid World are going to reshape the winning formula for the new era CG industry. Our weekly newsletter covers global innovations and disruptions in CG industry.
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