Canadian businesses use a search engine and retail marketplace advertising to reach online audiences, which is currently accounting for 44.5 percent of digital advertising budgets.
Online retail is expected to be replaced by social commerce in the coming times.
Consumers’ digital preferences continuously evolve with time and brands are responding with technology to improve the online shopping experience for consumers via a recent tech, virtual try-on.
The supply chain industry has been stuck in analogous for decades, but now the industry players have started to embrace digitisation.
Facebook’s rebranding as Meta has changed the public’s perception of the metaverse and led to greater awareness of the virtual world.
This is the weekly snapshot of top trends from the Consumer Goods industry in the past week (20th June-24th June). We have covered different categories, including:
Balenciaga, Prada, and Thom Browne are some of the first fashion brands that are selling digital fashion in a new meta-created avatar store where people can buy digital clothes for their avatar to wear on Facebook, Instagram, and messenger.
TikTok’s parent company, ByteDance, is following the Meta company and assembling hardware, software, platform, and content similar to that of the metaverse.
Zara is defining the parameters of e-commerce returns for the clothing industry.
Retailers are developing collaborative channels in the Web3 space to connect with consumers and create exciting brand experiences by offering personalised shopping experiences.
Snapchat parent company Snap Inc. is testing a new subscription service called Snapchat+, a premium Snapchat service, that gives subscribers exclusive access to pre-release features, revealed by Alessandro Paluzzi, a mobile developer and reserve engineer for Snap.
This is the weekly snapshot of top trends from the Consumer Goods industry in the past week (13th June-17th June). We have covered different categories, including:
In 2019, Sephora announced a partnership with 24 diverse influencers to create content centered on the brand’s mission.
A recent research by SmartLabel reported that 83% of the consumers are interested to know more about a product than what’s presented on a physical label.
The metaverse is surrounded by numerous myths and scepticism.
According to the survey carried out by Paris-based market research firm Ipsos, the metaverse is a hot topic among international audiences.
CPG brands are continuously manufacturing innovative products to attract the attention and loyalty of consumers.
This is the weekly snapshot of top trends from the Consumer Goods industry in the past week (6th June-10th June). We have covered different categories, including:
General Mills is working on a multi-year plan with the Ecosystem Services Market Consortium (ESMC) to expand Eco-Harvest.
The Recycling Partnership has launched the PET Recycling Coalition initiative to improve the PET circularity.
The term Metaverse was coined by the novelist, Neal Stephenson, who first used it in his novel Snow Crash in 1992.
Bulgari, an Italian luxury brand, has joined the biggest e-commerce platform, Alibaba Group’s Tmall Luxury Pavilion marketplace, to run its DTC operations across China.
As per the results generated from the SAP Consumer Products Survey, CP companies are transforming their business strategies by manufacturing innovative products, adopting sustainable practices, leveraging business transparency, and expanding their DTC business models.
The director of global analytics, global procurement, and supply chain at Coca-Cola, Brett Fultz, informed that AI and machine learning have become crucial components to boost supply chain management and procurement.
This is the weekly snapshot of top trends from the Consumer Goods industry in the past week (30th May-3rd June). We have covered different categories, including:
Coty Inc., a beauty product company, has entered into a partnership with an e-commerce platform named Lazada to launch its first Chloé Fragrances digital store in Singapore.
Numerous CPG brands are entering the metaverse boundaries, and PepsiCo is one of the companies stepping into the virtual world.
This is the weekly snapshot of top trends from the Consumer Goods industry in the past week (23rd May-27th May). We have covered different categories, including:
The Coca-Cola Company in collaboration with its bottling partner, Swire Coca-Cola Hong Kong, is positive to make its packaging 100% recyclable by 2050 and use the material in its cans and bottles that are 50% reusable to reduce plastic waste.
CPG brands have reinvented marketing in the metaverse and adapted new solutions that are suitable to survive in the world of virtual space.
Canadian businesses use a search engine and retail marketplace advertising to reach online audiences, which is currently accounting for 44.5 percent of digital advertising budgets.
Online retail is expected to be replaced by social commerce in the coming times.
Consumers’ digital preferences continuously evolve with time and brands are responding with technology to improve the online shopping experience for consumers via a recent tech, virtual try-on.
The supply chain industry has been stuck in analogous for decades, but now the industry players have started to embrace digitisation.
Facebook’s rebranding as Meta has changed the public’s perception of the metaverse and led to greater awareness of the virtual world.
This is the weekly snapshot of top trends from the Consumer Goods industry in the past week (20th June-24th June). We have covered different categories, including:
Balenciaga, Prada, and Thom Browne are some of the first fashion brands that are selling digital fashion in a new meta-created avatar store where people can buy digital clothes for their avatar to wear on Facebook, Instagram, and messenger.
TikTok’s parent company, ByteDance, is following the Meta company and assembling hardware, software, platform, and content similar to that of the metaverse.
Zara is defining the parameters of e-commerce returns for the clothing industry.
Retailers are developing collaborative channels in the Web3 space to connect with consumers and create exciting brand experiences by offering personalised shopping experiences.
Snapchat parent company Snap Inc. is testing a new subscription service called Snapchat+, a premium Snapchat service, that gives subscribers exclusive access to pre-release features, revealed by Alessandro Paluzzi, a mobile developer and reserve engineer for Snap.
This is the weekly snapshot of top trends from the Consumer Goods industry in the past week (13th June-17th June). We have covered different categories, including:
In 2019, Sephora announced a partnership with 24 diverse influencers to create content centered on the brand’s mission.
A recent research by SmartLabel reported that 83% of the consumers are interested to know more about a product than what’s presented on a physical label.
The metaverse is surrounded by numerous myths and scepticism.
According to the survey carried out by Paris-based market research firm Ipsos, the metaverse is a hot topic among international audiences.
CPG brands are continuously manufacturing innovative products to attract the attention and loyalty of consumers.
This is the weekly snapshot of top trends from the Consumer Goods industry in the past week (6th June-10th June). We have covered different categories, including:
General Mills is working on a multi-year plan with the Ecosystem Services Market Consortium (ESMC) to expand Eco-Harvest.
The Recycling Partnership has launched the PET Recycling Coalition initiative to improve the PET circularity.
The term Metaverse was coined by the novelist, Neal Stephenson, who first used it in his novel Snow Crash in 1992.
Bulgari, an Italian luxury brand, has joined the biggest e-commerce platform, Alibaba Group’s Tmall Luxury Pavilion marketplace, to run its DTC operations across China.
As per the results generated from the SAP Consumer Products Survey, CP companies are transforming their business strategies by manufacturing innovative products, adopting sustainable practices, leveraging business transparency, and expanding their DTC business models.
The director of global analytics, global procurement, and supply chain at Coca-Cola, Brett Fultz, informed that AI and machine learning have become crucial components to boost supply chain management and procurement.
This is the weekly snapshot of top trends from the Consumer Goods industry in the past week (30th May-3rd June). We have covered different categories, including:
Coty Inc., a beauty product company, has entered into a partnership with an e-commerce platform named Lazada to launch its first Chloé Fragrances digital store in Singapore.
Numerous CPG brands are entering the metaverse boundaries, and PepsiCo is one of the companies stepping into the virtual world.
This is the weekly snapshot of top trends from the Consumer Goods industry in the past week (23rd May-27th May). We have covered different categories, including:
The Coca-Cola Company in collaboration with its bottling partner, Swire Coca-Cola Hong Kong, is positive to make its packaging 100% recyclable by 2050 and use the material in its cans and bottles that are 50% reusable to reduce plastic waste.
CPG brands have reinvented marketing in the metaverse and adapted new solutions that are suitable to survive in the world of virtual space.
Consumer Goods industry will surpass $15T globally by 2025. However the old business model of mass distribution is about to become obsolete. Digital Transformation, Millennials and Gen Z effect, Direct to Consumer and Post-Covid World are going to reshape the winning formula for the new era CG industry. Our weekly newsletter covers global innovations and disruptions in CG industry.
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