Startups are known for their innovative ideas, but taking those ideas from conception to market can be a challenge. The go-to-market phase, also known as the Traction Gap, is a critical period that destroys the vast majority of startups.
In 2023, video is the most popular marketing tool, yet standing out in today’s congested internet marketplace might be challenging.
Heinz has returned to the virtual gaming realm to interact with Fortnite gamers about the importance of rich soil in global food networks.
L’Oreal is undertaking more social listening this year to track emerging beauty trends and work out how its numerous brands might capitalise on them.
Over three-quarters of Americans are attempting to lessen their reliance on single-use plastic, and some have reintroduced the once-common habit of refilling containers rather than discarding them.
Coca-Cola is asking consumers to utilise artificial intelligence techniques to develop new designs based on some of its iconic images, such as the traditional contoured bottle, soda-guzzling polar bears, and even Santa Claus himself.
TikTok has grown in popularity in the retail industry, particularly among Gen-Z customers.
Berry Global Group, a business that specialises on creative packaging and engineered goods, has launched a collaborative initiative with Coca-Cola to offer the beverage giant tethered caps, which would reduce littering and increase recycling.
Alo Yoga has collaborated with The Sandbox, a decentralised virtual environment, to launch a line of digital Alo wearables.
Nestlé is testing the use of VR in product development, experimenting with tools and technology that will allow them to swiftly generate and test product prototypes across the metaverse and Web3.
Unilever-owned Knorr’s ‘Dare to Try’ campaign was created in collaboration with IPG agencies MullenLowe, Weber Shandwick, R&CPMK, and Swamp Motel to underline that dishes may be delicious while also incorporating underutilised foods that represent more sustainable options.
Because of the high marketing costs associated with internet sales, DTC firms are increasingly finding value in selling items offline.
Asmita Dubey, L’Oreal’s chief digital and marketing officer, has concentrated primarily on how its brands may capitalise on the potential that the metaverse and web3 now provide, while also developing a long-term strategy for these nascent platforms.
Global consumer demand has been a primary source of economic prosperity and expansion over the last century, but this success has had social and environmental consequences.
The Coca-Cola Company will leverage OpenAI’s generative AI technology for marketing and customer experiences, making it one of the first big consumer goods corporations to adopt this technology.
Startups and rising brands are testing the virtual waters with CPG heavyweights like Campbell Soup Co. and The Coca-Cola Co. in the non-fungible token (NFT) market.
Colgate-Palmolive, Procter & Gamble, the Estée Lauder Companies, L’Oreal, and Haleon, along with a nonprofit and the Massachusetts Institute of Technology, have collaborated to develop a means to retain tiny plastic products in the recycling stream.
Oreo, a Mondelez International brand, is commemorating the debut of its limited-edition biscuit, “The Most Oreo Oreo,” with a metaverse campaign and a collaboration with celebrity chef Martha Stewart.
Nokia, formerly known for consumer mobile devices, has shifted its focus to developing technology for delivering the internet and the metaverse.
Robeco’s 2022 Global Consumer Trends report highlights the growing importance of consumer health and sustainable products and services.
Reckitt Benckiser’s chief marketing, sustainability, and corporate affairs officer is Fabrice Beaulieu.
Microsoft has collaborated with OpenAI, the creator of ChatGPT, to integrate AI-powered capabilities into its Office suite and Bing search engine.
Campbell Soup Company has unveiled its first Metaverse experience, “Fortnite Creative,” a popular sandbox game.
It is now up to businesses to decide what role they will play in the metaverse.
CGT reveals the winning strategies that CG executives are using to unleash the potential of supply chain 3.0—an amalgamation of rising technology and smart analytics.
Retalon has established a worldwide strategic alliance with Tech Mahindra, a major supplier of digital transformation, consulting, and business reengineering services and solutions.
NYX Professional Makeup released its spring 2023 line on Roblox.
If 2023 is described in one word, that word would be “disruption.” CPG firms, and all businesses for that matter, will continue to be disrupted.
Simonds Farsons Cisk, a PepsiCo partner and Pepsi-Cola portfolio bottler, has introduced a new refillable glass bottle for the beverage company’s major brands.
This time last year, web3 and NFTs were all the rage, but in light of recent events, there is rising cynicism about web3, crypto, and blockchain.
Startups are known for their innovative ideas, but taking those ideas from conception to market can be a challenge. The go-to-market phase, also known as the Traction Gap, is a critical period that destroys the vast majority of startups.
In 2023, video is the most popular marketing tool, yet standing out in today’s congested internet marketplace might be challenging.
Heinz has returned to the virtual gaming realm to interact with Fortnite gamers about the importance of rich soil in global food networks.
L’Oreal is undertaking more social listening this year to track emerging beauty trends and work out how its numerous brands might capitalise on them.
Over three-quarters of Americans are attempting to lessen their reliance on single-use plastic, and some have reintroduced the once-common habit of refilling containers rather than discarding them.
Coca-Cola is asking consumers to utilise artificial intelligence techniques to develop new designs based on some of its iconic images, such as the traditional contoured bottle, soda-guzzling polar bears, and even Santa Claus himself.
TikTok has grown in popularity in the retail industry, particularly among Gen-Z customers.
Berry Global Group, a business that specialises on creative packaging and engineered goods, has launched a collaborative initiative with Coca-Cola to offer the beverage giant tethered caps, which would reduce littering and increase recycling.
Alo Yoga has collaborated with The Sandbox, a decentralised virtual environment, to launch a line of digital Alo wearables.
Nestlé is testing the use of VR in product development, experimenting with tools and technology that will allow them to swiftly generate and test product prototypes across the metaverse and Web3.
Unilever-owned Knorr’s ‘Dare to Try’ campaign was created in collaboration with IPG agencies MullenLowe, Weber Shandwick, R&CPMK, and Swamp Motel to underline that dishes may be delicious while also incorporating underutilised foods that represent more sustainable options.
Because of the high marketing costs associated with internet sales, DTC firms are increasingly finding value in selling items offline.
Asmita Dubey, L’Oreal’s chief digital and marketing officer, has concentrated primarily on how its brands may capitalise on the potential that the metaverse and web3 now provide, while also developing a long-term strategy for these nascent platforms.
Global consumer demand has been a primary source of economic prosperity and expansion over the last century, but this success has had social and environmental consequences.
The Coca-Cola Company will leverage OpenAI’s generative AI technology for marketing and customer experiences, making it one of the first big consumer goods corporations to adopt this technology.
Startups and rising brands are testing the virtual waters with CPG heavyweights like Campbell Soup Co. and The Coca-Cola Co. in the non-fungible token (NFT) market.
Colgate-Palmolive, Procter & Gamble, the Estée Lauder Companies, L’Oreal, and Haleon, along with a nonprofit and the Massachusetts Institute of Technology, have collaborated to develop a means to retain tiny plastic products in the recycling stream.
Oreo, a Mondelez International brand, is commemorating the debut of its limited-edition biscuit, “The Most Oreo Oreo,” with a metaverse campaign and a collaboration with celebrity chef Martha Stewart.
Nokia, formerly known for consumer mobile devices, has shifted its focus to developing technology for delivering the internet and the metaverse.
Robeco’s 2022 Global Consumer Trends report highlights the growing importance of consumer health and sustainable products and services.
Reckitt Benckiser’s chief marketing, sustainability, and corporate affairs officer is Fabrice Beaulieu.
Microsoft has collaborated with OpenAI, the creator of ChatGPT, to integrate AI-powered capabilities into its Office suite and Bing search engine.
Campbell Soup Company has unveiled its first Metaverse experience, “Fortnite Creative,” a popular sandbox game.
It is now up to businesses to decide what role they will play in the metaverse.
CGT reveals the winning strategies that CG executives are using to unleash the potential of supply chain 3.0—an amalgamation of rising technology and smart analytics.
Retalon has established a worldwide strategic alliance with Tech Mahindra, a major supplier of digital transformation, consulting, and business reengineering services and solutions.
NYX Professional Makeup released its spring 2023 line on Roblox.
If 2023 is described in one word, that word would be “disruption.” CPG firms, and all businesses for that matter, will continue to be disrupted.
Simonds Farsons Cisk, a PepsiCo partner and Pepsi-Cola portfolio bottler, has introduced a new refillable glass bottle for the beverage company’s major brands.
This time last year, web3 and NFTs were all the rage, but in light of recent events, there is rising cynicism about web3, crypto, and blockchain.
Consumer Goods industry will surpass $15T globally by 2025. However the old business model of mass distribution is about to become obsolete. Digital Transformation, Millennials and Gen Z effect, Direct to Consumer and Post-Covid World are going to reshape the winning formula for the new era CG industry. Our weekly newsletter covers global innovations and disruptions in CG industry.
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