B&G Foods is splitting its business into four independent units featuring vegetables, meals, spices, seasoning, and frozen businesses.
This is the weekly snapshot of top trends from the Consumer Goods industry in the past week (20th June-24th June). We have covered different categories, including:
Kellogg’s has planned to split into three independent companies, featuring its three iconic categories of snacks, cereal, and plant-based products.
According to the Most Trusted Brands 2022 report from Morning Consult, food and beverage is the most trusted industry among others as 7 in 10 American adults have confidence in these companies.
After a long period of 85 years, Kraft Macaroni and Cheese is changing its name to Kraft Mac & Cheese.
Snapchat parent company Snap Inc. is testing a new subscription service called Snapchat+, a premium Snapchat service, that gives subscribers exclusive access to pre-release features, revealed by Alessandro Paluzzi, a mobile developer and reserve engineer for Snap.
In its CPG Outlook 2022 report, the Consumer Brands Association cited three major trends that will influence the remainder of the year for the CPG industry.
This is the weekly snapshot of top trends from the Consumer Goods industry in the past week (13th June-17th June). We have covered different categories, including:
In 2019, Sephora announced a partnership with 24 diverse influencers to create content centered on the brand’s mission.
The 2022 Most Trusted Brands report revealed the top 10 trusted brands among the US adults based on consumers’ responses about pricing, customer service, and ethical business practices.
A majority of consumers are seeking savoury flavours in their baked goods and snack foods.
CPG brands are continuously manufacturing innovative products to attract the attention and loyalty of consumers.
This is the weekly snapshot of top trends from the Consumer Goods industry in the past week (6th June-10th June). We have covered different categories, including:
This is the weekly snapshot of top trends from the Consumer Goods industry in the past week (30th May-3rd June). We have covered different categories, including:
Consumers’ expectations and purchasing habits are changing, with the demand for groceries still remaining on the top.
During the pandemic, consumers prioritised buying skincare and healthcare products instead of makeup.
Instacart is launching shoppable video ads and enhanced shoppable display ads to expand its already existing advertising product suite.
P&G adopted the approach of programmatic marketing (use of programmes and software to automate ad management) to support diverse publishers and reach multicultural and racial audiences.
This is the weekly snapshot of top trends from the Consumer Goods industry in the past week (23rd May-27th May). We have covered different categories, including:
Procter & Gamble, an American-based multinational consumer goods corporation, is trusted by millions of households and its brands are passed on to the next generations for over 181 years. P&G has skillfully combined what’s needed with what’s possible to make its consumers’ living rooms, kitchens, bathrooms, and bedrooms more pleasant.
Consumers are now considerate about diversity, equity, and inclusivity (DEI) factors in advertising, which has motivated Target to launch its Roundel Media Fund.
The executives of Mondelēz International, Inc. mentioned during the previous year’s Consumer Analyst Group of New York’s virtual conference that the brand is reimagining its innovation strategy with plans to roll out more impactful and new product lines across the globe.
Todd Kaplan, the chief marketer at PepsiCo plans to take some innovational initiatives to step up the brand’s vision.
This is the weekly snapshot of top trends from the Consumer Goods industry in the past week (16th May-20th May). We have covered different categories, including:
Tyson Foods achieved unicorn earnings in the second quarter of 2022 and surpassed analysts’ estimations.
In a world full of tech-savvy consumers, Unilever never fails to disappoint its consumers’ expectations.
The Consumer Pulse Survey conducted by McKinsey revealed seven ways in which sentiments and shopping behaviours of consumers across America are evolving. 1, Inflation is unable to stop American consumers from buying goods from the market, they have spent 12% more than they were expected to spend in March 2022. 2, Despite inflation, consumers have spent more on cosmetics, pet food, and sports apparel as compared to experiences like traveling and going to public gatherings. 3, More American consumers are switching to different brands, mainly private-label ones, to spend within budget. 4, US consumers are happily shopping online even after the pandemic and consequently, e-commerce has grown 27% year-over-year in March 2022. 5, Consumers are buying food and nonfood items from both online and physical stores as per their convenience. 6, Although consumers have resumed their outdoor activities, one-third of participating consumers are still conscious of it. 7, ESG factors influence the shopping patterns of US consumers. Read more from McKinsey
Shiseido, a Japanese cosmetic brand, is currently experimenting with its unpaid YouTube series. The brand aims to eventually develop a paid strategic plan that would be implemented in its 24-episode YouTube original series. The VP of integrated marketing strategy and consumer engagement at Shiseido, Jessie Dawes, said that the brand is testing this approach to explore the momentum of videos posted without paid ads. She added that Shiseido would put promotional ads by the end of 2022 so that the ad expenditures can focus on YouTube’s TrueView ad platform and prompt customers to visit Shiseido’s online website. Surprisingly, the company’s efforts are paying off quite well until now. Read more from Glossy
E-commerce has become the new normal since the pandemic but brands need to fix the issue of returns when it comes to online shopping. 71% of consumers report that brands’ websites do not feature a sizing tool, a major reason for returns. MySize surveyed 1,000 individuals from the UK, US, Germany, Italy, and France, and collected their responses. The data revealed that 14% of Italian consumers, 10% of UK and German consumers, and 8% of French consumers often return a parcel. Besides the size issue, another reason for the return is bracketing. 33% of consumers admitted that they buy clothes and shoes in multiple sizes, intending to return the unfit ones. Online retailers and brands can minimise this return rate by introducing sizing tools to their websites. Read more from EcommerceNews
As per the data gathered by Kroger’s subsidiary, 84.51°, sustainability indicators like recyclable packaging or ingredient sourcing are not as important as food wastage. 45% of the shoppers prioritise reducing food waste, while other areas of interest include cutting single-use items and using recyclable shopping bags. Data from 84.51° informs that consumers are more sustainable-conscious in non-food categories like household cleaning 65% and personal care 61%. Within the food category, shelf-stable food and frozen food capture the attention of 61% and 56% of sustainability-conscious consumers, respectively. CPG companies can, therefore, attract consumers across the sustainability spectrum without investing much in packaging or new ingredients by reducing their food waste. Read more from FoodBusinessNews
B&G Foods is splitting its business into four independent units featuring vegetables, meals, spices, seasoning, and frozen businesses.
This is the weekly snapshot of top trends from the Consumer Goods industry in the past week (20th June-24th June). We have covered different categories, including:
Kellogg’s has planned to split into three independent companies, featuring its three iconic categories of snacks, cereal, and plant-based products.
According to the Most Trusted Brands 2022 report from Morning Consult, food and beverage is the most trusted industry among others as 7 in 10 American adults have confidence in these companies.
After a long period of 85 years, Kraft Macaroni and Cheese is changing its name to Kraft Mac & Cheese.
Snapchat parent company Snap Inc. is testing a new subscription service called Snapchat+, a premium Snapchat service, that gives subscribers exclusive access to pre-release features, revealed by Alessandro Paluzzi, a mobile developer and reserve engineer for Snap.
In its CPG Outlook 2022 report, the Consumer Brands Association cited three major trends that will influence the remainder of the year for the CPG industry.
This is the weekly snapshot of top trends from the Consumer Goods industry in the past week (13th June-17th June). We have covered different categories, including:
In 2019, Sephora announced a partnership with 24 diverse influencers to create content centered on the brand’s mission.
The 2022 Most Trusted Brands report revealed the top 10 trusted brands among the US adults based on consumers’ responses about pricing, customer service, and ethical business practices.
A majority of consumers are seeking savoury flavours in their baked goods and snack foods.
CPG brands are continuously manufacturing innovative products to attract the attention and loyalty of consumers.
This is the weekly snapshot of top trends from the Consumer Goods industry in the past week (6th June-10th June). We have covered different categories, including:
This is the weekly snapshot of top trends from the Consumer Goods industry in the past week (30th May-3rd June). We have covered different categories, including:
Consumers’ expectations and purchasing habits are changing, with the demand for groceries still remaining on the top.
During the pandemic, consumers prioritised buying skincare and healthcare products instead of makeup.
Instacart is launching shoppable video ads and enhanced shoppable display ads to expand its already existing advertising product suite.
P&G adopted the approach of programmatic marketing (use of programmes and software to automate ad management) to support diverse publishers and reach multicultural and racial audiences.
This is the weekly snapshot of top trends from the Consumer Goods industry in the past week (23rd May-27th May). We have covered different categories, including:
Procter & Gamble, an American-based multinational consumer goods corporation, is trusted by millions of households and its brands are passed on to the next generations for over 181 years. P&G has skillfully combined what’s needed with what’s possible to make its consumers’ living rooms, kitchens, bathrooms, and bedrooms more pleasant.
Consumers are now considerate about diversity, equity, and inclusivity (DEI) factors in advertising, which has motivated Target to launch its Roundel Media Fund.
The executives of Mondelēz International, Inc. mentioned during the previous year’s Consumer Analyst Group of New York’s virtual conference that the brand is reimagining its innovation strategy with plans to roll out more impactful and new product lines across the globe.
Todd Kaplan, the chief marketer at PepsiCo plans to take some innovational initiatives to step up the brand’s vision.
This is the weekly snapshot of top trends from the Consumer Goods industry in the past week (16th May-20th May). We have covered different categories, including:
Tyson Foods achieved unicorn earnings in the second quarter of 2022 and surpassed analysts’ estimations.
In a world full of tech-savvy consumers, Unilever never fails to disappoint its consumers’ expectations.
The Consumer Pulse Survey conducted by McKinsey revealed seven ways in which sentiments and shopping behaviours of consumers across America are evolving. 1, Inflation is unable to stop American consumers from buying goods from the market, they have spent 12% more than they were expected to spend in March 2022. 2, Despite inflation, consumers have spent more on cosmetics, pet food, and sports apparel as compared to experiences like traveling and going to public gatherings. 3, More American consumers are switching to different brands, mainly private-label ones, to spend within budget. 4, US consumers are happily shopping online even after the pandemic and consequently, e-commerce has grown 27% year-over-year in March 2022. 5, Consumers are buying food and nonfood items from both online and physical stores as per their convenience. 6, Although consumers have resumed their outdoor activities, one-third of participating consumers are still conscious of it. 7, ESG factors influence the shopping patterns of US consumers. Read more from McKinsey
Shiseido, a Japanese cosmetic brand, is currently experimenting with its unpaid YouTube series. The brand aims to eventually develop a paid strategic plan that would be implemented in its 24-episode YouTube original series. The VP of integrated marketing strategy and consumer engagement at Shiseido, Jessie Dawes, said that the brand is testing this approach to explore the momentum of videos posted without paid ads. She added that Shiseido would put promotional ads by the end of 2022 so that the ad expenditures can focus on YouTube’s TrueView ad platform and prompt customers to visit Shiseido’s online website. Surprisingly, the company’s efforts are paying off quite well until now. Read more from Glossy
E-commerce has become the new normal since the pandemic but brands need to fix the issue of returns when it comes to online shopping. 71% of consumers report that brands’ websites do not feature a sizing tool, a major reason for returns. MySize surveyed 1,000 individuals from the UK, US, Germany, Italy, and France, and collected their responses. The data revealed that 14% of Italian consumers, 10% of UK and German consumers, and 8% of French consumers often return a parcel. Besides the size issue, another reason for the return is bracketing. 33% of consumers admitted that they buy clothes and shoes in multiple sizes, intending to return the unfit ones. Online retailers and brands can minimise this return rate by introducing sizing tools to their websites. Read more from EcommerceNews
As per the data gathered by Kroger’s subsidiary, 84.51°, sustainability indicators like recyclable packaging or ingredient sourcing are not as important as food wastage. 45% of the shoppers prioritise reducing food waste, while other areas of interest include cutting single-use items and using recyclable shopping bags. Data from 84.51° informs that consumers are more sustainable-conscious in non-food categories like household cleaning 65% and personal care 61%. Within the food category, shelf-stable food and frozen food capture the attention of 61% and 56% of sustainability-conscious consumers, respectively. CPG companies can, therefore, attract consumers across the sustainability spectrum without investing much in packaging or new ingredients by reducing their food waste. Read more from FoodBusinessNews
Consumer Goods industry will surpass $15T globally by 2025. However the old business model of mass distribution is about to become obsolete. Digital Transformation, Millennials and Gen Z effect, Direct to Consumer and Post-Covid World are going to reshape the winning formula for the new era CG industry. Our weekly newsletter covers global innovations and disruptions in CG industry.
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