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for the Consumer Goods Industry

Consumer Trends

Weekly Snapshot of Top Trends in CG Industry

This is the weekly snapshot of top trends from the Consumer Goods industry in the past week (20th June-24th June). We have covered different categories, including:

Snapchat is planning to launch a new subscription feature, Snapchat+

Snapchat parent company Snap Inc. is testing a new subscription service called Snapchat+, a premium Snapchat service, that gives subscribers exclusive access to pre-release features, revealed by Alessandro Paluzzi, a mobile developer and reserve engineer for Snap.

Weekly Snapshot of Top Trends in CG Industry

This is the weekly snapshot of top trends from the Consumer Goods industry in the past week (13th June-17th June). We have covered different categories, including:

The most trusted brands among the US consumers

The 2022 Most Trusted Brands report revealed the top 10 trusted brands among the US adults based on consumers’ responses about pricing, customer service, and ethical business practices.

Weekly Snapshot of Top Trends in CG Industry

This is the weekly snapshot of top trends from the Consumer Goods industry in the past week (6th June-10th June). We have covered different categories, including:

Weekly Snapshot of Top Trends in CG Industry

This is the weekly snapshot of top trends from the Consumer Goods industry in the past week (30th May-3rd June). We have covered different categories, including:

Weekly Snapshot of Top Trends in CG Industry

This is the weekly snapshot of top trends from the Consumer Goods industry in the past week (23rd May-27th May). We have covered different categories, including:

Breaking down Procter & Gamble Innovations, Digital Strategies, and Ambitions

Procter & Gamble, an American-based multinational consumer goods corporation, is trusted by millions of households and its brands are passed on to the next generations for over 181 years. P&G has skillfully combined what’s needed with what’s possible to make its consumers’ living rooms, kitchens, bathrooms, and bedrooms more pleasant.

Weekly Snapshot of Top Trends in CG Industry

This is the weekly snapshot of top trends from the Consumer Goods industry in the past week (16th May-20th May). We have covered different categories, including:

How US consumers’ sentiments and shopping behaviours are evolving, finds McKinsey

The Consumer Pulse Survey conducted by McKinsey revealed seven ways in which sentiments and shopping behaviours of consumers across America are evolving. 1, Inflation is unable to stop American consumers from buying goods from the market, they have spent 12% more than they were expected to spend in March 2022. 2, Despite inflation, consumers have spent more on cosmetics, pet food, and sports apparel as compared to experiences like traveling and going to public gatherings. 3, More American consumers are switching to different brands, mainly private-label ones, to spend within budget. 4, US consumers are happily shopping online even after the pandemic and consequently, e-commerce has grown 27% year-over-year in March 2022. 5, Consumers are buying food and nonfood items from both online and physical stores as per their convenience. 6, Although consumers have resumed their outdoor activities, one-third of participating consumers are still conscious of it. 7, ESG factors influence the shopping patterns of US consumers. Read more from McKinsey

Japanese cosmetics brand, Shiseido, tests its unpaid YouTube series

Shiseido, a Japanese cosmetic brand, is currently experimenting with its unpaid YouTube series. The brand aims to eventually develop a paid strategic plan that would be implemented in its 24-episode YouTube original series. The VP of integrated marketing strategy and consumer engagement at Shiseido, Jessie Dawes, said that the brand is testing this approach to explore the momentum of videos posted without paid ads. She added that Shiseido would put promotional ads by the end of 2022 so that the ad expenditures can focus on YouTube’s TrueView ad platform and prompt customers to visit Shiseido’s online website. Surprisingly, the company’s efforts are paying off quite well until now. Read more from Glossy

Returned parcel: Online shoppers demand sizing tools

E-commerce has become the new normal since the pandemic but brands need to fix the issue of returns when it comes to online shopping. 71% of consumers report that brands’ websites do not feature a sizing tool, a major reason for returns. MySize surveyed 1,000 individuals from the UK, US, Germany, Italy, and France, and collected their responses. The data revealed that 14% of Italian consumers, 10% of UK and German consumers, and 8% of French consumers often return a parcel. Besides the size issue, another reason for the return is bracketing. 33% of consumers admitted that they buy clothes and shoes in multiple sizes, intending to return the unfit ones. Online retailers and brands can minimise this return rate by introducing sizing tools to their websites. Read more from EcommerceNews

Food wastage is a hot topic among sustainability-conscious consumers

As per the data gathered by Kroger’s subsidiary, 84.51°, sustainability indicators like recyclable packaging or ingredient sourcing are not as important as food wastage. 45% of the shoppers prioritise reducing food waste, while other areas of interest include cutting single-use items and using recyclable shopping bags. Data from 84.51° informs that consumers are more sustainable-conscious in non-food categories like household cleaning 65% and personal care 61%. Within the food category, shelf-stable food and frozen food capture the attention of 61% and 56% of sustainability-conscious consumers, respectively. CPG companies can, therefore, attract consumers across the sustainability spectrum without investing much in packaging or new ingredients by reducing their food waste. Read more from FoodBusinessNews

Weekly Snapshot of Top Trends in CG Industry

This is the weekly snapshot of top trends from the Consumer Goods industry in the past week (20th June-24th June). We have covered different categories, including:

Snapchat is planning to launch a new subscription feature, Snapchat+

Snapchat parent company Snap Inc. is testing a new subscription service called Snapchat+, a premium Snapchat service, that gives subscribers exclusive access to pre-release features, revealed by Alessandro Paluzzi, a mobile developer and reserve engineer for Snap.

Weekly Snapshot of Top Trends in CG Industry

This is the weekly snapshot of top trends from the Consumer Goods industry in the past week (13th June-17th June). We have covered different categories, including:

The most trusted brands among the US consumers

The 2022 Most Trusted Brands report revealed the top 10 trusted brands among the US adults based on consumers’ responses about pricing, customer service, and ethical business practices.

Weekly Snapshot of Top Trends in CG Industry

This is the weekly snapshot of top trends from the Consumer Goods industry in the past week (6th June-10th June). We have covered different categories, including:

Weekly Snapshot of Top Trends in CG Industry

This is the weekly snapshot of top trends from the Consumer Goods industry in the past week (30th May-3rd June). We have covered different categories, including:

Weekly Snapshot of Top Trends in CG Industry

This is the weekly snapshot of top trends from the Consumer Goods industry in the past week (23rd May-27th May). We have covered different categories, including:

Breaking down Procter & Gamble Innovations, Digital Strategies, and Ambitions

Procter & Gamble, an American-based multinational consumer goods corporation, is trusted by millions of households and its brands are passed on to the next generations for over 181 years. P&G has skillfully combined what’s needed with what’s possible to make its consumers’ living rooms, kitchens, bathrooms, and bedrooms more pleasant.

Weekly Snapshot of Top Trends in CG Industry

This is the weekly snapshot of top trends from the Consumer Goods industry in the past week (16th May-20th May). We have covered different categories, including:

How US consumers’ sentiments and shopping behaviours are evolving, finds McKinsey

The Consumer Pulse Survey conducted by McKinsey revealed seven ways in which sentiments and shopping behaviours of consumers across America are evolving. 1, Inflation is unable to stop American consumers from buying goods from the market, they have spent 12% more than they were expected to spend in March 2022. 2, Despite inflation, consumers have spent more on cosmetics, pet food, and sports apparel as compared to experiences like traveling and going to public gatherings. 3, More American consumers are switching to different brands, mainly private-label ones, to spend within budget. 4, US consumers are happily shopping online even after the pandemic and consequently, e-commerce has grown 27% year-over-year in March 2022. 5, Consumers are buying food and nonfood items from both online and physical stores as per their convenience. 6, Although consumers have resumed their outdoor activities, one-third of participating consumers are still conscious of it. 7, ESG factors influence the shopping patterns of US consumers. Read more from McKinsey

Japanese cosmetics brand, Shiseido, tests its unpaid YouTube series

Shiseido, a Japanese cosmetic brand, is currently experimenting with its unpaid YouTube series. The brand aims to eventually develop a paid strategic plan that would be implemented in its 24-episode YouTube original series. The VP of integrated marketing strategy and consumer engagement at Shiseido, Jessie Dawes, said that the brand is testing this approach to explore the momentum of videos posted without paid ads. She added that Shiseido would put promotional ads by the end of 2022 so that the ad expenditures can focus on YouTube’s TrueView ad platform and prompt customers to visit Shiseido’s online website. Surprisingly, the company’s efforts are paying off quite well until now. Read more from Glossy

Returned parcel: Online shoppers demand sizing tools

E-commerce has become the new normal since the pandemic but brands need to fix the issue of returns when it comes to online shopping. 71% of consumers report that brands’ websites do not feature a sizing tool, a major reason for returns. MySize surveyed 1,000 individuals from the UK, US, Germany, Italy, and France, and collected their responses. The data revealed that 14% of Italian consumers, 10% of UK and German consumers, and 8% of French consumers often return a parcel. Besides the size issue, another reason for the return is bracketing. 33% of consumers admitted that they buy clothes and shoes in multiple sizes, intending to return the unfit ones. Online retailers and brands can minimise this return rate by introducing sizing tools to their websites. Read more from EcommerceNews

Food wastage is a hot topic among sustainability-conscious consumers

As per the data gathered by Kroger’s subsidiary, 84.51°, sustainability indicators like recyclable packaging or ingredient sourcing are not as important as food wastage. 45% of the shoppers prioritise reducing food waste, while other areas of interest include cutting single-use items and using recyclable shopping bags. Data from 84.51° informs that consumers are more sustainable-conscious in non-food categories like household cleaning 65% and personal care 61%. Within the food category, shelf-stable food and frozen food capture the attention of 61% and 56% of sustainability-conscious consumers, respectively. CPG companies can, therefore, attract consumers across the sustainability spectrum without investing much in packaging or new ingredients by reducing their food waste. Read more from FoodBusinessNews