Global News and Digital Insights
for the Consumer Goods Industry

Direct to Consumer

Top 5 Global FMCG brands disrupting the direct-to-consumer market

In recent years, brands selling consumer packaged goods have shifted some of their sales away from brick-and-mortar stores to online channels. As a result, many consumers have begun buying directly from manufacturer websites because stores usually run out of many CPG products such as toilet paper, disinfectant, and hand sanitiser due to the pandemic.

Top 5 Direct to Consumer Brands in the FMCG sector

In the last decade, the direct-to-consumer model has skyrocketed in popularity. Brands such as Warby Parker and Dollar Shave Club saw an opportunity to enter an existing market and make the experience better.

How CPG companies can improve E-Commerce

Many CPG companies have faced losses due to shipping and advertising costs after COVID-19 forced them to go online. Some steps can be taken to improve e-commerce.

What the future holds for DTC brands?

As per the 2022 U.S. Direct-to-Consumer Retailing report, DTC brands have secured a dominant position in the marketplace, and the industry is expected to further grow this year.

Digital marketers are not targeting the relevant customers: Report finds

Digital marketing enables brands to connect with global audiences however, it has a downside to it too which brands should take care of. ParcelLab presented a research report with YouGov after surveying 1,185 US adult online shoppers, showing how certain marketing emails trigger emotional responses. As per the findings, brands are carelessly sending marketing emails to all of their customers without being relevant to customers’ needs or preferences. 49% of the participants claimed to be irreverently marketed, rendering 88% to act against the brand, 42% to unsubscribe from marketing content, 24% to block the brand’s content, and 22% not to buy again from the brand. The report, The Emotional Shopping Experience, also highlighted factors such as environmental initiatives that drive US consumers to shop. Read more from MediaPost

Top 5 Global FMCG brands disrupting the direct-to-consumer market

In recent years, brands selling consumer packaged goods have shifted some of their sales away from brick-and-mortar stores to online channels. As a result, many consumers have begun buying directly from manufacturer websites because stores usually run out of many CPG products such as toilet paper, disinfectant, and hand sanitiser due to the pandemic.

Top 5 Direct to Consumer Brands in the FMCG sector

In the last decade, the direct-to-consumer model has skyrocketed in popularity. Brands such as Warby Parker and Dollar Shave Club saw an opportunity to enter an existing market and make the experience better.

How CPG companies can improve E-Commerce

Many CPG companies have faced losses due to shipping and advertising costs after COVID-19 forced them to go online. Some steps can be taken to improve e-commerce.

What the future holds for DTC brands?

As per the 2022 U.S. Direct-to-Consumer Retailing report, DTC brands have secured a dominant position in the marketplace, and the industry is expected to further grow this year.

Digital marketers are not targeting the relevant customers: Report finds

Digital marketing enables brands to connect with global audiences however, it has a downside to it too which brands should take care of. ParcelLab presented a research report with YouGov after surveying 1,185 US adult online shoppers, showing how certain marketing emails trigger emotional responses. As per the findings, brands are carelessly sending marketing emails to all of their customers without being relevant to customers’ needs or preferences. 49% of the participants claimed to be irreverently marketed, rendering 88% to act against the brand, 42% to unsubscribe from marketing content, 24% to block the brand’s content, and 22% not to buy again from the brand. The report, The Emotional Shopping Experience, also highlighted factors such as environmental initiatives that drive US consumers to shop. Read more from MediaPost