Many important events are going on in the metaverse. Taco Bell is collaborating with Decentraland to launch a competition for engaged couples who could have a chance to get married virtually in a legalised ceremony.
Estee Lauder would appear at Decentraland’s Metaverse Art Week, which would go on till August 28th.
Hindustan Unilever (HUL) has created a web-based digital Augmented Reality Game on Vossle, which is a SaaS platform that creates a Metaverse WebAR experience.
The brand first appeared in the metaverse with the Friendship Day Loot Box, which had different products like a virtually wearable NFT puffer jacket.
According to a report, 38% of consumers using the metaverse are open to restaurant purchases in the virtual world.
The Metaverse is nowadays acknowledged as the future of marketing and advertising. Many big brands have delved into it, including Nike, Adidas, Coca Cola, and Gucci.
P&G has forayed into the metaverse with BeautySphere, a virtual storytelling world. It is in a bid to influence consumers who are difficult to reach by traditional marketing.
The “metaverse”—a term used to refer to the vast, interconnected virtual worlds that are beginning to emerge—could be the next trillion-dollar opportunity for tech companies. The majority of the companies are investing in the development of highly immersive virtual spaces that will allow consumers to earn, spend their money, and invest in products and services.
Unilever has ventured into the metaverse with several brands under its name.
After a virtual marathon, now metaverse is set to have a group racing and discoverability event launched by Chobani in partnership with Thinkingbox.
According to a consensus, the global fashion space is bound to pass $3 trillion in expenditure by 2023.
Herbert W. Franke, a digital artist visualising math as art, became a sensation with his art piece Mondrian (1979) hosted by blockchain company Tezos at Art Basel.
Unilever shared its strategy about metaverse and Web3 which is still in its infancy.
A number of pioneers in the metaverse have suggested that fashion brands should invest in virtual worlds.
After the luxury fashion brands like Gucci, Balenciaga, Etro, and Dolce & Gabbana, beauty brands are embracing the metaverse and Web3 space.
NFTs (non-fungible tokens) are unique and different from other virtual currencies, allowing retailers to offer their consumers an exciting shopping experience.
Pickl a UAE-based burger restaurant has become the first restaurant to enter the metaverse space.
The founder and CEO of K20 Educators, Vriti Saraf defined metaverse as “a virtual version of everything you can do in real life.
Daniel Marco, the director-general of innovation at Catalonia unveiled the government’s plan to build a Catalonian metaverse named Cataverse.
A luxury French fashion brand, Balmain, aims to bring virtual experiences to its consumers via the web3 space.
Facebook’s rebranding as Meta has changed the public’s perception of the metaverse and led to greater awareness of the virtual world.
Balenciaga, Prada, and Thom Browne are some of the first fashion brands that are selling digital fashion in a new meta-created avatar store where people can buy digital clothes for their avatar to wear on Facebook, Instagram, and messenger.
TikTok’s parent company, ByteDance, is following the Meta company and assembling hardware, software, platform, and content similar to that of the metaverse.
Retailers are developing collaborative channels in the Web3 space to connect with consumers and create exciting brand experiences by offering personalised shopping experiences.
The metaverse is surrounded by numerous myths and scepticism.
L’Oréal is foraying into the web3 and metaverse with innovative ideas that can reshape the beauty industry and plans to accelerate towards an on-chain model.
According to the survey carried out by Paris-based market research firm Ipsos, the metaverse is a hot topic among international audiences.
After launching the NFT art collection last year, Clinique is now foraying into the web3 space with an initiative to include diversity and inclusion within the metaverse.
The term Metaverse was coined by the novelist, Neal Stephenson, who first used it in his novel Snow Crash in 1992.
Salesforce has launched its NFT Cloud, allowing brands to join the Web3 space and sell NFTs with support from a sustainably functional platform.
Many important events are going on in the metaverse. Taco Bell is collaborating with Decentraland to launch a competition for engaged couples who could have a chance to get married virtually in a legalised ceremony.
Estee Lauder would appear at Decentraland’s Metaverse Art Week, which would go on till August 28th.
Hindustan Unilever (HUL) has created a web-based digital Augmented Reality Game on Vossle, which is a SaaS platform that creates a Metaverse WebAR experience.
The brand first appeared in the metaverse with the Friendship Day Loot Box, which had different products like a virtually wearable NFT puffer jacket.
According to a report, 38% of consumers using the metaverse are open to restaurant purchases in the virtual world.
The Metaverse is nowadays acknowledged as the future of marketing and advertising. Many big brands have delved into it, including Nike, Adidas, Coca Cola, and Gucci.
P&G has forayed into the metaverse with BeautySphere, a virtual storytelling world. It is in a bid to influence consumers who are difficult to reach by traditional marketing.
The “metaverse”—a term used to refer to the vast, interconnected virtual worlds that are beginning to emerge—could be the next trillion-dollar opportunity for tech companies. The majority of the companies are investing in the development of highly immersive virtual spaces that will allow consumers to earn, spend their money, and invest in products and services.
Unilever has ventured into the metaverse with several brands under its name.
After a virtual marathon, now metaverse is set to have a group racing and discoverability event launched by Chobani in partnership with Thinkingbox.
According to a consensus, the global fashion space is bound to pass $3 trillion in expenditure by 2023.
Herbert W. Franke, a digital artist visualising math as art, became a sensation with his art piece Mondrian (1979) hosted by blockchain company Tezos at Art Basel.
Unilever shared its strategy about metaverse and Web3 which is still in its infancy.
A number of pioneers in the metaverse have suggested that fashion brands should invest in virtual worlds.
After the luxury fashion brands like Gucci, Balenciaga, Etro, and Dolce & Gabbana, beauty brands are embracing the metaverse and Web3 space.
NFTs (non-fungible tokens) are unique and different from other virtual currencies, allowing retailers to offer their consumers an exciting shopping experience.
Pickl a UAE-based burger restaurant has become the first restaurant to enter the metaverse space.
The founder and CEO of K20 Educators, Vriti Saraf defined metaverse as “a virtual version of everything you can do in real life.
Daniel Marco, the director-general of innovation at Catalonia unveiled the government’s plan to build a Catalonian metaverse named Cataverse.
A luxury French fashion brand, Balmain, aims to bring virtual experiences to its consumers via the web3 space.
Facebook’s rebranding as Meta has changed the public’s perception of the metaverse and led to greater awareness of the virtual world.
Balenciaga, Prada, and Thom Browne are some of the first fashion brands that are selling digital fashion in a new meta-created avatar store where people can buy digital clothes for their avatar to wear on Facebook, Instagram, and messenger.
TikTok’s parent company, ByteDance, is following the Meta company and assembling hardware, software, platform, and content similar to that of the metaverse.
Retailers are developing collaborative channels in the Web3 space to connect with consumers and create exciting brand experiences by offering personalised shopping experiences.
The metaverse is surrounded by numerous myths and scepticism.
L’Oréal is foraying into the web3 and metaverse with innovative ideas that can reshape the beauty industry and plans to accelerate towards an on-chain model.
According to the survey carried out by Paris-based market research firm Ipsos, the metaverse is a hot topic among international audiences.
After launching the NFT art collection last year, Clinique is now foraying into the web3 space with an initiative to include diversity and inclusion within the metaverse.
The term Metaverse was coined by the novelist, Neal Stephenson, who first used it in his novel Snow Crash in 1992.
Salesforce has launched its NFT Cloud, allowing brands to join the Web3 space and sell NFTs with support from a sustainably functional platform.
Consumer Goods industry will surpass $15T globally by 2025. However the old business model of mass distribution is about to become obsolete. Digital Transformation, Millennials and Gen Z effect, Direct to Consumer and Post-Covid World are going to reshape the winning formula for the new era CG industry. Our weekly newsletter covers global innovations and disruptions in CG industry.
ConsumerGeniuses is managed by IndustryGeniuses (A place where industries meet innovation). We are rolling out content platforms for the world’s hottest industries such as Food & Grocery Retail, Consumer Goods and Healthcare. For each of these key industries, we support Tech Startups and Industry Disruptors as they roll out next generation digital initiatives.
IndustryGeniuses team brings practical domain knowledge of working with 300+ tech startups and brands over the past decade.