Global News and Digital Insights
for the Consumer Goods Industry

Cheetos Chesterville: The Cheetos first metaverse experience

Picture of ConsumerGeniuses

ConsumerGeniuses

Cheetos’ first excursion into virtual reality allows users to resurrect a long-dead taste. Chesterville is a virtual community in Meta Horizon Worlds in Meta Quest 2. The Cheetos Mischief Makers will assist players in completing challenges and increasing their mischief metre score. According to the corporations, this is the first metaverse encounter for Cheetoos and Frito-Lay. Cheetos and Meta, the virtual reality platform, have collaborated to produce a “Chester” virtual reality experience. Frito-experiment Lay’s is part of a bigger effort to connect customers in novel ways. According to data obtained by the Wall Street Journal, the firm hoped to reach 500,000 monthly active users by the end of the year.

Read more from Consumergoods

Facebook
Twitter
LinkedIn

ConsumerGeniuses

Consumer Goods industry will surpass $15T globally by 2025. However the old business model of mass distribution is about to become obsolete. New Trends such as Digital Transformation, Millennials and Gen Z effect, Direct to Consumer and Post-Covid World are going to reshape the winning formula for the new era CG industry. ConsumerGeniuses.com is a content platform where we curate latest innovations and disruptions in the Top global trends in the Consumer Goods industry. ConsumerGeniuses is managed by IndustryGeniuses (A place where industries meet innovation). We are rolling out content platforms for the world’s hottest industries such as Food & Grocery Retail, Consumer Goods and Healthcare. Sign up to our weekly newsletter(s) and never miss out: https://signup.industrygeniuses.com/newsletter
All Posts
consumer-geniuses

ConsumerGeniuses

Curated News and Digital
Insights for the Consumer Goods Industry

IndustryGeniuses
MetaGeniuses
GroceryGeniuses
HealthGeniuses
FashionGeniuses

ConsumerGeniuses

Consumer Goods industry will surpass $15T globally by 2025. However the old business model of mass distribution is about to become obsolete. Digital Transformation, Millennials and Gen Z effect, Direct to Consumer and Post-Covid World are going to reshape the winning formula for the new era CG industry. Our weekly newsletter covers global innovations and disruptions in CG industry.

ConsumerGeniuses is managed by IndustryGeniuses (A place where industries meet innovation). We are rolling out content platforms for the world’s hottest industries such as Food & Grocery Retail, Consumer Goods and Healthcare. For each of these key industries, we support Tech Startups and Industry Disruptors as they roll out next generation digital initiatives.

IndustryGeniuses team brings practical domain knowledge of working with 300+ tech startups and brands over the past decade.

© 2024 IndustryGeniuses Ltd. All Rights Reserved.