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for the Consumer Goods Industry

Cleaning is no more a boring household chore, but an act of care



Due to the pandemic, the perspective on the health industry has transformed significantly. Now the majority of the households across America consider cleaning as an act of care for loved ones, instead of a boring chore. Results from the survey carried out by the American Cleaning Institute (ACI) reveal that 57% of American adults perceive cleaning and disinfecting as an act of care. The health industry has linked the idea of care with its products to generate more revenue. Consequently, companies like Reckitt and Lysol generated $4.05 billion and 22 million respectively in 2021. ACI has strategically established the concept in consumers’ minds by debuting campaigns with a title like “Cleaning is Caring.”

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