Coca-Cola has taken innovation to the next level by launching its pixel flavoured cola, under Coca-Cola Creations. The beverage giant has incorporated augmented reality into its Zero Sugar Byte along with giving a playful taste to its consumers. Initially, the industry giant will be rolling out this limited-edition cola in the United States via its DTC website, Coca-Cola.com/creations. Later on, the Zero Sugar Byte will be available for Chinese consumers as well. The Coca-Cola Creation site features an augmented reality gaming zone for consumers that they can enter by scanning their product’s package through their smartphone. Coca-Cola has more than 1,500 innovational projects in line, aiming to focus on scalability.
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