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Coca-Cola Creations initiative: Enjoy space flavoured coke with a mini-concert

ConsumerGeniuses

ConsumerGeniuses

Coca-Cola plans to roll out a new Coca-Cola Creations Initiative to launch limited edition unique flavours along with digital and real-world augmented experience. From its Real Magic brand production, the firm plans to launch Starlight, a space flavoured cola. The soft drink aims to arouse refreshing feelings among consumers, taking them into the cold voids. The bottles would come in a themed package, representing cosmos and vibrant nebulae with coke’s signature logo. Plus, the cans incorporate an augmented reality world where pop star Ava Max would perform a song, which can be experienced by scanning QR codes. Coca-Cola plans to continue manufacturing beverages via Creations to stay connected with games, music, and sports.

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