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Coca-Cola is launching attached lid bottles to ensure no cap ends up in landfills or litter

ConsumerGeniuses

ConsumerGeniuses

Coca-Cola has recently announced to replace normal caps from 1.5 litre bottles of Fanta, Coca-Cola Zero Sugar, and Diet Coke with attached lids to ensure recycling of the caps as well. The beverage giant aims to roll out tethered lids across its packaging by 2024. Planet Patrol’s recent research report revealed that out of 85,000 pieces of litter collected in the UK in 2021, 5.5% belonged to the Coca-Cola company. Therefore, to fight against plastic pollution and encourage the recycling of the whole bottle including the lid, Coca-Cola is launching its attached lid bottles.

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