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Coca-Cola, The Kid Laroi, and Snap joined hands to launch a VR experience

ConsumerGeniuses

ConsumerGeniuses

In an effort to promote the release of “Thousand Miles,” the new music video from The Kid Laroi, and Coca-Cola’s “coke summer music” Snap Inc. unveiled an augmented reality experience. Snapchat is teaming up with Coke to bring Snapchatters their first branded, limited-edition augmented reality (AR) lens. The AR experience was crafted by capturing a performance by The Kid Laroi in a motion capture studio, and Snapchatters will see their faces surrounded by Coke’s red dots while the track plays. After five seconds, the AR experience shifts to the rear-facing camera, where users can watch The Kid Laroi perform “Thousand Miles” in AR against a backdrop of palm trees and the Los Angeles skyline. Snapchatters residing in Canada and the US can access this AR-enabled experience from the Coke Studio website, Snapcode, Lens Carousel, and out-of-home billboards in Chicago and New York.

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