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Coca-Cola’s new TV commercial aims to sell sustainability instead of soda

ConsumerGeniuses

ConsumerGeniuses

Retailers usually use TV commercials to promote their products however this time the beverage industry giant has used the same traditional marketing tactic to promote sustainability. Coca-Cola has featured the famous scientist, Bill Nye, made of recycled plastic in its three-minute animated vignette to take its viewers into the world of recycling. The idea behind this creative initiative is to educate people about the easy recycling process of soda bottles, according to the company’s North American sustainability leader, Christine Yeager. Back in time, Procter & Gamble also used advertisements to advise people to use Tide detergent in cold water to help the environment.

Read more from Variety

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