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Colgate and Perfect to create an augmented reality teeth whitening simulation for its Pen



Colgate is partnering with Perfect for its artificial intelligence and augmented reality beauty and fashion tech. The companies have come together to offer a tooth whitening algorithm that showcases Colgate Optic White Overnight Teeth Whitening Pen results in the form of an AR simulation. The tool would help customers make a more informed decision before buying. Users will be able to view the simulation through a smartphone on the Colgate Whitening Hub. QR codes would be present on the packs of Colgate Optic White Overnight Teeth Whitening Pen.

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