Global News and Digital Insights
for the Consumer Goods Industry

Connected Retail Report: Online Shoppers now demand reliability instead of speedy deliveries



The latest Connected Retail Report CI&T revealed some shocking consumer preferences that can serve as an eye-opener for retailers. Among the 415 US individuals surveyed by CI&T, only 9% expected the same-day delivery, while the rest of the participants prioritised reliability over speedy delivery. For an optimal mix of speed and satisfying services, retailers should ask the consumer at the time of checkout: when does he/she need to receive the parcel? This would allow retailers to control supply chain costs and focus on the parcels that need to be shipped first. To find out consumers’ choices for online deliveries, CI&T presented four options, involving websites, apps, mobile sites, and social media pages.

Read more from Supplychainbrain