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Consumers in control: Consumers’ direct feedback drives innovation in skincare

ConsumerGeniuses

ConsumerGeniuses

Galderma, a personal skincare brand, reveals that direct feedbacks from consumers decide what will be their next innovative product. The senior director of current business and innovation at Galderma, Michael Sabbia, informs that the brand receives feedback from retailers, consumers, and dermatologists, which helps decide the next innovation. Another skincare brand, Gold Bond, also prioritises personalisation over the one size fits all formula. Nicole McLaughlin, the innovation director of the personal care portfolio at Gold Bond, reveals that the brand will be launching seven products in the upcoming Gold Bond age renew line, giving consumers a variety of options to choose from. Plus, Gold Bond’s website features a product finder, helping consumers find a product that is compatible with their skincare needs.

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