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Consumers returned to shops to buy sustainable cosmetic products

ConsumerGeniuses

ConsumerGeniuses

Accenture, a research firm, conducted its 15th Annual Holiday Shopping Survey, sampling 1500 US consumers. The survey results showed that a quarter of these surveyed consumers plan to buy more cosmetic products following this holiday season. As face-to-face socialization has returned, 44% of consumers plan to go to festive events, more than 50% plan to go out for a meal, and 50% plan to visit family and friends. The results further demonstrated that 48% of young consumers plan to continue shopping for cosmetic products from stores. Besides this, the environmental impact of the products is also shaping consumer shopping behaviours. 39% of respondents preferred cruelty-free products, 35% of consumers have become considerate of the prices.

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