Global News and Digital Insights
for the Consumer Goods Industry

Consumers urge retailers to maintain food transparency while manufacturing products



According to the ‘Transparency in an Omnichannel World’ report presented by The Food Industry Association FMI and NielsenIQ, 64% of consumers are ready to buy from a brand that provides more insight on the product, besides sustenance information. The nutrient facts mentioned on the product package somewhat influence the shopping behaviour of a vast majority of health-conscious consumers (89%), while for 66% it is of prime importance. Other than sustenance information, 80% of consumers believe that food retailers should mention other transparency indicators as well, including allergen information and values-based facts like fair trade and animal welfare. Among the 55% of frequent online shoppers, 47% hold that online channels are an easier way to scrutinize sourcing information of a product. In terms of transparency, 30% of consumers demand brief product information, while others expect fast delivery and search functionality.

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