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Coty rolled out its first DTC perfume digital shop for Singaporean consumers

ConsumerGeniuses

ConsumerGeniuses

Coty Inc., a beauty product company, has entered into a partnership with an e-commerce platform named Lazada to launch its first Chloé Fragrances digital store in Singapore. This DTC-driven digital shop will allow consumers to purchase perfumes from Chloé Signature and Nomade lines along with some exclusive products. Lazada will also help the beauty firm run a digital marketing campaign to attract the attention of Singapore-based consumers.

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