Food and beverage companies are pivoting NFTs to innovate their business strategies. Big industrial giants like Campbell Soup Co. and Coca-Cola Co. are experimenting with virtual waters to raise awareness, engage with global customers and promote their brands. Campbell Soup Co. redesigned its soup can using NFT art pieces and donated the money to Feeding America. Coca-Cola designed vintage-style trading cards and coolers to raise funding for special Olympic international. Love + Chew, a protein cookie brand, celebrated International Women’s Day through its first NFT project. There are no set limits while testing NFTs, this is why CPG companies like Dream Pops launched a candy shop and a virtual ice cream.