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CPG companies are pivoting NFTs to drive innovation

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Food and beverage companies are pivoting NFTs to innovate their business strategies. Big industrial giants like Campbell Soup Co. and Coca-Cola Co. are experimenting with virtual waters to raise awareness, engage with global customers and promote their brands. Campbell Soup Co. redesigned its soup can using NFT art pieces and donated the money to Feeding America. Coca-Cola designed vintage-style trading cards and coolers to raise funding for special Olympic international. Love + Chew, a protein cookie brand, celebrated International Women’s Day through its first NFT project. There are no set limits while testing NFTs, this is why CPG companies like Dream Pops launched a candy shop and a virtual ice cream.

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Consumer Goods industry will surpass $15T globally by 2025. However the old business model of mass distribution is about to become obsolete. New Trends such as Digital Transformation, Millennials and Gen Z effect, Direct to Consumer and Post-Covid World are going to reshape the winning formula for the new era CG industry. ConsumerGeniuses.com is a content platform where we curate latest innovations and disruptions in the Top global trends in the Consumer Goods industry. ConsumerGeniuses is managed by IndustryGeniuses (A place where industries meet innovation). We are rolling out content platforms for the world’s hottest industries such as Food & Grocery Retail, Consumer Goods and Healthcare. Sign up to our weekly newsletter(s) and never miss out: https://signup.industrygeniuses.com/newsletter
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ConsumerGeniuses

Consumer Goods industry will surpass $15T globally by 2025. However the old business model of mass distribution is about to become obsolete. Digital Transformation, Millennials and Gen Z effect, Direct to Consumer and Post-Covid World are going to reshape the winning formula for the new era CG industry. Our weekly newsletter covers global innovations and disruptions in CG industry.

ConsumerGeniuses is managed by IndustryGeniuses (A place where industries meet innovation). We are rolling out content platforms for the world’s hottest industries such as Food & Grocery Retail, Consumer Goods and Healthcare. For each of these key industries, we support Tech Startups and Industry Disruptors as they roll out next generation digital initiatives.

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