The Kirana stores number up to 13 million in India with a 600 billion dollar industry. A virtual survey revealed that the majority of the shop owners were vastly lacking in market information regarding project quality, pricing, and trends. They also didn’t know about the best B2B platforms, wholesalers, and distributors to source goods from. To combat the problem, the Kirana Group was created. Over 5 lac Kiranas have joined this community in 6 months with an expectation of 1 million by the end of 2022. It is a digital platform that revolves around the Indian Kirana ecosystem. While the other digital booms just caused disruption, Kirana Group aims to bridge the information gap in the ecosystem by enabling meaningful discussions among the members. Starting geographic chapters and merging stores with brands is the next goal. Gupta, the founder of Kirana Group, has had prior experience in creating Retail Pulse, a start-up that created the world’s first AI-tech to detect products on the chaotic Kirana shelves. This won him partnerships with brands like PepsiCo, Unilever, L’Oréal, Dukaan, Udaan, and TVS Credit.